I was recently invited to write an article for an online publication (stay tuned for the release!) called “5 Things I Wish Someone Told Me Before I Became A Founder.”

The biggest challenge: narrowing it down to just 5.

I loved this assign...

16 days ago

source

Brand positioning that actually sticks

You can tell a lot about a gym’s culture within 10 seconds of walking in:

Do people look up from their sweat puddles to say hello?
Do members stick around after class and show up early before class to chit chat with each other?...

18 days ago

source

Learnings from the lemonade stand

that's not a metaphor

If you’ve been reading my last few newsletters or hanging out on my Instagram, you’ll know about Leslie and Emmy’s Yummy Scrummy Lemonade and Muffin Stand (say that 10 times fast).

23 days ago

Paid

source

Turns Out, I'm Kind of a Big Deal (to My Kid)

When I closed my gym after almost a decade, I moved clients into my garage for one-on-one and small-group sessions. And in casual conversation — at a networking event, a social gathering, meeting someone new — I’d get the inevitable questio...

25 days ago

source

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Leslie Boyce, MBA

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