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Lewis Ward

citizen | father | high tech market researcher. I'm particularly fascinated by the common design principles that work across irl and virtual environments.

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Substack
PricingOnly free issuesPublishesWeekly
Issues5Founded8 months agoLast Issue3 months ago
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Latest Issues

What's It Like To Be a Leading Creative Studio On Roblox?

In my latest article, I break down and augment a recent podcast discussion that primarily involved Joe Ferencz, the CEO Gamefam, a leading creative studio on Roblox, and Player Driven’s host, Greg Posner. Ferencz has had afront row seat to...

3 months ago
2

My Latest Player Driven Profile Is Up: Meet Netflix's Christina Camilleri

Player Driven

Meet Christina Camilleri, Netflix Games' "Chaos Gremlin" and "Safety By Design" Champion

[A] misconception of trust and safety is that it inhibits fun and it’s a cost center, and it’s similar to how security is viewed, and t...

4 months ago

Connecting "Systems Thinking" To Game Design

The guest was NYU Game Center Professor Eric Zimmerman. We meet at Games For Change 2025 in June in NYC. He gave a presentation there that involved an interactive exercise from his 2022 book, The Rules We Break, and we touched base afterwar...

5 months ago

Profile of Azra Games Co-founder Mark Otero, and His Forthcoming RPG, UnGodly, Is Live

Otero was the force behind EA’s Star Wars Galaxy of Heroes, which came out about a decade ago, and was a monster hit on mobiles. Yes, the pun was intentional.

Now, Otero’s back for another big bite of the collectibles and combat RPG apple,...

5 months ago

The Secret Cave

I wrote a post over on the Player Driven Substack this weekend about how the guild leader of an obscure MMORPG in the 2000s parlayed what he learned about economics from that game into a master’s degree scholarship and, later, a successful...

7 months ago
1

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  • Lewis Ward

    citizen | father | high tech market researcher. I'm especially interested in illuminating the design principles and processes that outperform across virtual and irl environments.

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