Lily Grozeva's Notes on B2B SEO
Lily GrozevaHow AI is reshaping search, visibility, and demand for B2B tech companies. Clear strategy, not hype.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 6 months ago | Last Issue | 2 months ago |
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Search is no longer selecting winners. It’s assembling answers.
When a buyer asks something like “What’s the best platform for scaling B2B operations?”, Google is no longer looking for the best landing page.
It is evaluating:
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What is this category?
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What capabilities matter at scale?
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Whic...
Agentic AI is a force multiplier.
The current narrative around Agentic AI is split into two loud and equally unhelpful camps: the utopian automators and the cautious laggards.
Both are missing the point.
The risk isn’t the AI. The risk is the operator.
We are watching a...
What Liz Reid 's (Google Head of Search) Interview Tells Us About the Future of Search
Google’s Head of Search was very open about the fact that Search and Gemini may move closer together, drift further apart, or end up being replaced by something else as agents become more common. In plain English, even Google does not think...
Search Strategy in the Age of Integrated Discovery
B2B companies still treat SEO as a content workflow.
Topics are planned, articles are published, rankings are monitored.
Meanwhile, sales teams operate separately,
• events run on their own calendar,
• product pages evolve...
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Authors
The writers behind this newsletter.
Helping B2B brands survive and thrive as SEO upgrades to AI Search. Founder, Saltanat Labs.
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