L'infolettre marketing de Luc Dupont
Luc DupontLes dernières campagnes publicitaires, les mutations médiatiques, un nouveau logo, un scandale marketing ou la culture pop du moment
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 114 | Subscribers | Read | infolettrelucdupont.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Élections américaines: la consécration du podcast
De tout temps, la maîtrise des médias a joué un rôle clé dans l’issue des campagnes électorales aux États-Unis comme ailleurs dans le monde.
7 raisons pour lesquelles votre publicité ne vend pas
L’efficacité publicitaire est un défi auquel de nombreuses entreprises sont confrontées. Voici 7 raisons pour lesquelles votre publicité ne génère pas les résultats attendus:
La télévision: un média publicitaire puissant
Je sais, c’est à la mode d’annoncer la mort des médias traditionnels. Et pourtant, les grands annonceurs québécois privilégient encore la télévision. Ce n’est pas un hasard.
Quel montant investir en publicité
La rentrée d'automne est le moment idéal pour réfléchir à vos budgets publicitaires.
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Authors
The writers behind this newsletter.
Professeur, auteur et conférencier. Passionné de publicité, de marketing et de médias sociaux.
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