L'infolettre marketing de Luc Dupont
Luc DupontLes dernières campagnes publicitaires, les mutations médiatiques, un nouveau logo, un scandale marketing ou la culture pop du moment
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 99 | Subscribers | Read | infolettrelucdupont.substack.com |
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Latest Issues
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Boeing face à sa plus grande crise: les clés d'une communication réussie
Les tuiles s’accumulent pour le géant Boeing: crashs de deux 737 MAX 8 en 2018 et en 2019 qui ont fait un total de 346 morts, incident début janvier 2024 sur un 737 MAX 9 d’Alaska Airlines et plus récemment «problèmes de non-conformité» rep...
Comment les marques utilisent la nostalgie pour toucher les consommateurs
Avec la population qui vieillit et les baby-boomers qui commencent à prendre leur retraite, la nostalgie est un thème à la mode, que ce soit à la radio, à la télévision, dans le domaine de la mode ou dans la publicité.
Vers une nouvelle ère de la commandite sportive?
Le monde de la commandite sportive est en ébullition avec la récente nouvelle selon laquelle le FC Barcelone envisagerait d'abandonner Nike pour lancer sa propre marque de vêtements et vendre ses chandails directement aux partisans.
Sur le rôle clé du prix en marketing
Dans le monde du marketing, la perception joue un rôle central. Que ce soit la couleur, le nom, le format, le prix ou le poids, la manière dont les consommateurs perçoivent les produits et les marques influence profondément leurs décisions ...
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Professeur, auteur et conférencier. Passionné de publicité, de marketing et de médias sociaux. more
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