L'infolettre marketing de Luc Dupont
Luc DupontLes dernières campagnes publicitaires, les mutations médiatiques, un nouveau logo, un scandale marketing ou la culture pop du moment
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 124 | Subscribers | Read | infolettrelucdupont.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Marketing politique: 10 clés pour séduire l’électorat
Pour le meilleur et pour le pire, les partis politiques ont maintenant recours aux services de professionnels de l’image et de la communication.
L'achat local: mode passagère ou habitude durable?
Au Québec et au Canada, l’achat local est devenu un mot d’ordre pour plusieurs consommateurs. Visiblement, les perturbations récentes liées à la guerre des tarifs ont amplifié cet intérêt pour les produits d’ici.
10 meilleures publicités du Super Bowl 2025
Le match du Super Bowl 2025 devrait attirer autour de 120 millions de téléspectateurs dimanche. Sans surprise, ce succès de cote d’écoute intéresse les annonceurs et les publicitaires qui vont débourser jusqu’à 8 millions $ pour un message ...
Amazon: un boycott peut-il vraiment faire la différence?
Amazon a annoncé cette semaine qu’elle fermerait prochainement ses sept entrepôts au Québec, entraînant la suppression de près de 3500 emplois au total, selon un article de Radio-Canada publié ce matin.
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Authors
The writers behind this newsletter.
Professeur, auteur et conférencier. Passionné de publicité, de marketing et de médias sociaux.
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