what.tax
Max Donovan | what.taxKeep more of what you earn through smart business structuring, tax optimization, and strategic savings.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 237 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
whattax.substack.comLatest Issues
The $40K Tax Bill Your Accountant Doesn’t See Coming
Cost segregation isn’t free money. It’s a loan against your future tax rate, and almost nobody runs the exit numbers.
Every real estate investor and business owner I talk to right now has the same phrase on their mind: cost segregation stu...
Stop Waiting to Restructure Your Business. The Perfect Moment Doesn’t Exist.
Ask ten business owners why they haven’t elected S-Corp status, split their business into separate entities, or opened a retirement plan, and eight will give you a timeline instead of a reason. Once things settle down. After this next contr...
The IRS Gave Business Owners a $72,000 Retirement Loophole. Most Have Never Used It.
It’s not a new account. It’s unused room in the one you already have, and the 2026 numbers just made that room bigger.
Ask a profitable business owner what their Solo 401(k) limit is, and most will say $24,500. That’s the 2026 employee def...
The Hidden Cost of Growing Too Fast Without the Right Financial Structure
In the summer of 2017, a company built its entire pitch around one number: $9.95 a month for unlimited movies. It sounds absurd in hindsight, and it was. But for a few months, it worked almost too well.
MoviePass added subscribers faster t...
The Business Structure That Lets You Keep 40% More of What You Earn
Inside the self-employment tax mechanic, the Section 199A rules OBBBA just made permanent, and the retirement stacking move most owners never run, with the actual 2026 numbers.
Every dollar of profit that flows through a sole proprietorshi...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for what.tax.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #62 |
Authors
The writers behind this newsletter.
I'm Max. I offer tailored insights and strategic guidance to help you maximize tax efficiency through smart planning and optimization.
Frequently Asked Questions
How can I access the email archive for what.tax?
You can find recent issues that have been published by what.tax on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does what.tax have?
To see how many people subscribe to what.tax, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in what.tax?
Newsletter advertising can be extremely effective when it's done right. Before you pitch what.tax as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like what.tax?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact what.tax using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to what.tax?
Scroll up to where it says Related Newsletters to see other publications like what.tax. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact what.tax?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.