LOOK-UP.WORLD™ by Morwenna
A newsletter about creativity, business and growth. Written by creative industry experts. Read by creative industry leaders.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 3 months ago | Last Issue | 6 days ago |
| Active | |||||
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lookupworld.substack.comLatest Issues
The Pitch Is Broken
Source: LOOK-UP.WORLD™
Last week, in The Silent Contract, we touched briefly on pitching for free, with the promise that the pitch process would get a full reckoning in this week’s article. This is that reckoning.
Pitching is something I’...
The Silent Contract
Source: Online Rich with Alex
You’re on an intro call. It’s going well. The brief is interesting. There’s chemistry. And at some point someone is going to have to mention the budget. Who will it be?
This article dives into the terrific(al...
Nobody Designed the Process
Think about the last time a creative project felt smooth. Where the brief was water-tight upfront, consolidated feedback arrived early, freelancers were put to full use, invoices were paid on time and the creative output outdid the concept....
Trust Is Built, Not Declared
Source: Pinterest.
Trust is the word that appeared more than almost any other across the thirty-odd responses we gathered from leading brands and agencies for this series. Cited as the foundation for good work, the precondition for creativ...
The Brief is Downstream of the Problem
Source: LOOK-UP.WORLD™
A few months ago, at and I sent a questionnaire to some of the people we most respect in the creative industry. Founders, strategists, brand leaders, agency heads. We asked them to be honest about what’s working in...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
For 20 years, Morwenna has watched what separates creative businesses that take off from ones that plateau. LOOK-UP.WORLD™ is taking those insights public. With guest features from the most inspiring minds in the industry.
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