LOOK-UP.WORLD™ by Morwenna
A newsletter about creativity, business and growth. Written by creative industry experts. Read by creative industry leaders.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 4 months ago | Last Issue | 9 days ago |
| Active | |||||
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lookupworld.substack.comLatest Issues
The Future Client Does Not Exist
Source: Pinterest x LOOK-UP.WORLD™
Before we dive headlong into the brand-agency-future stuff, I want to end the series by examining the most important question of all:
What is life?
A question I’m sure a lot of us have been asking ourse...
If AI can do the output, what are you selling?
Source: LOOK-UP.WORLD™ x Anchorman
This article is going to feel a little different. The first five pieces diagnosed the problem from every angle: briefs written too late, trust unprioritised, processes nobody designed, silent contracts, u...
The Pitch Is Broken
Source: LOOK-UP.WORLD™
Last week, in The Silent Contract, we touched briefly on pitching for free, with the promise that the pitch process would get a full reckoning in this week’s article. This is that reckoning.
Pitching is something I’...
The Silent Contract
Source: Online Rich with Alex
You’re on an intro call. It’s going well. The brief is interesting. There’s chemistry. And at some point someone is going to have to mention the budget. Who will it be?
This article dives into the terrific(al...
Nobody Designed the Process
Think about the last time a creative project felt smooth. Where the brief was water-tight upfront, consolidated feedback arrived early, freelancers were put to full use, invoices were paid on time and the creative output outdid the concept....
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Growth partner to creative businesses. Founder of LOOK-UP.WORLD™. Writing about the conditions that make creativity and growth possible. With guest features from the industry’s most inspiring minds.\ud83e\udec6
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