Brand Therapy™
Lyn ChamberlinTurning expertise into opportunity, recognition, and opportunity
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 109 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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lynchamberlin.substack.comLatest Issues
Who Leads When a University Is in Crisis?
During COVID, I advised several college presidents on how to communicate when their institutions were suddenly embroiled in an unprecedented crisis.
My advice was simple: speak directly to your community. Tell students and parents what you...
Please Don’t Call It Thought Leadership
“Thought leadership” has become an empty, lazy label— a ready-made shorthand that circumvents the need to say anything substantive.
In Forbes, Dan Pontefract makes the case in “Stop Using the Term ‘Thought Leader.’” He says calling yoursel...
How to Build a Strategic Story
A strategic story has a job to do
Storytelling is having a moment. Anyone can tell a good story. But very few good stories are strategic.
A strategic story is not anecdotal. It is immediate, direct, and packs a punch. It is carefully chos...
Giving Away Our Work
The hardest part of selling expertise? Not giving it away.
Sarah Tucker called this out in The Wall Street Journal after discovering that a substantial speaking engagement she assumed was paid had been viewed by the organizers as an opport...
When Everyone Can Write
At a moment when AI can generate enormous amounts of perfectly competent copy in seconds, some of the companies closest to the AI revolution are paying extraordinary sums for human communications talent.
Take a look at this piece in Busine...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Therapy™.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
An Emmy Award-winning communications strategist, I look at how public perception shapes opportunity, recognition, and influence.
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