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Brand Therapy™

Lyn Chamberlin

Turning expertise into opportunity, recognition, and opportunity

Platform
Substack
PricingFreemiumPublishesWeekly
Issues106Founded3 years agoLast Issue8 days ago
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Artwork for Brand Therapy™

Latest Issues

Giving Away Our Work

The hardest part of selling expertise? Not giving it away.

Sarah Tucker called this out in The Wall Street Journal after discovering that a substantial speaking engagement she assumed was paid had been viewed by the organizers as an opport...

8 days ago
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When Everyone Can Write

At a moment when AI can generate enormous amounts of perfectly competent copy in seconds, some of the companies closest to the AI revolution are paying extraordinary sums for human communications talent.

Take a look at this piece in Busine...

13 days ago
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Apparently, Storytellers Are Having a Moment

The Wall Street Journal reports that companies are “desperately seeking storytellers.”

That’s not hyperbole.

LinkedIn job postings mentioning “storyteller” doubled in a single year—to some 50,000 marketing jobs and more than 20,000 media...

15 days ago
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4

The Unsung Heroes of Branding

Photo: @Jorg Meyer

The Unsung Heroes of Branding

A newsletter from a photographer I’ve worked with over the years, Jörg Meyer, jumped out of my inbox last week and got me thinking.

Great photographers are the unsung heroes of branding...

21 days ago
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2

As Promised: A Simple Test for Your Website

I promised to get practical. In 10 minutes, we can put your homepage to the test.

You don’t need analytics. You don’t even need to know much about marketing.

All you need is your website, a few competitors’ websites, and the willingness t...

a month ago
5

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  • Lyn Chamberlin

    An Emmy Award-winning communications strategist, I look at how public perception shapes opportunity, recognition, and influence.

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