Brand Therapy™
Lyn ChamberlinTurning expertise into opportunity, recognition, and opportunity
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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lynchamberlin.substack.comLatest Issues
As Promised: A Simple Test for Your Website
I promised to get practical. In 10 minutes, we can put your homepage to the test.
You don’t need analytics. You don’t even need to know much about marketing.
All you need is your website, a few competitors’ websites, and the willingness t...
Enough About the Broccoli
Recently, I’ve been hammering on about how various kinds of organizations - arts, schools, foundations – need to do a whole lot more than sit back and simply describe what they do. They need to make an active, compelling case for it.
But I...
Building the Future Without Losing the Past
Photo by wu yi on Unsplash
A recent New York Times/Wirecutter piece about brands that let us down was really interesting and got me thinking.
In true Wirecutter style, dogged testers put their favorite brands through rigorous testing. Tal...
What AI Can Never Do
Hardly a day goes by without someone pontificating about whether AI will replace strategists, marketers, writers, designers, or brand consultants.
It’s the wrong question. AI can do an astonishing amount. It can analyze data, identify patt...
Why Description Is Never Enough
I’ve come to believe that this misunderstanding lies at the heart of almost every communications challenge organizations face.
We assume that if we’ve described ourselves clearly, people will understand us. But they won’t. Because descript...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Therapy™.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
An Emmy Award-winning communications strategist, I look at how public perception shapes opportunity, recognition, and influence.
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