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Make Believe Mailer

Patrick St. Michel
Tens of paid subscribers

Covering Japanese Music, From The J-pop Industry To The Underground

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues749Founded6 years agoLast Issue4 days ago
Active

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Latest Issues

Make Believe Bonus: Ryokuoushoku Shakai At LaLa Arena Tokyo Bay

The Guitar-Pop Before The Storm

Photo By Taichi Nishimaki

4 days ago
1
Paid

Make Believe Melodies For Sept. 21, 2026

Sayonara Ponytail — Magical Box

Let’s not get into the project’s longevity or the collaborative spirit propelling it forward or even into how the ever-mysterious collective predicted the contemporary shape of J-pop over a decade ago. That...

7 days ago
5
5

Make Believe Bonus: Mrs. Donut / Y-Burrito

Or: Digging Into The Strategies Of Two J-pop Heavyweights Via Food Offerings

Mrs. Donut (Mrs. GREEN APPLE X Mister Donut)

11 days ago
1
Paid

Make Believe Melodies for Sept. 14, 2026

yoyou — Yoyou Nari No

It’s easy to survey the post-pandemic landscape of young Japanese electronic creators in Tokyo and see only pent up energy. All-night ragers at WWW in Shibuya with crowds of 20-something putting iPhones up in the air,...

14 days ago
6
1

Make Believe Bonus: Nations Want In On Japanese IP (Newspicks)

Now, If They Can Actually Use Them, That’s A Different Thing...

Who wouldn’t jump on this story??? France and Saudi Arabia to open Dragon Ball Z themed amusement park near Paris. So much going in there, of course you would want some analys...

17 days ago
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  • Patrick St. Michel

    Freelance writer in Tokyo

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