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Make Believe Mailer

Patrick St. Michel
Tens of paid subscribers

Covering Japanese Music, From The J-pop Industry To The Underground

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues763Founded6 years agoLast Issue3 days ago
Active

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Latest Issues

Make Believe Bonus: Lessons From Two Major Japanese Entertainment “Online Firestorms” (NewsPicks)

Or: Misadventures In Pop Crossover

Smooth sailing for Japanese entertainment abroad in the 2020s, right? Two recent controversies, though, reminded that Japanese performers…and the companies representing them…simply can’t wedge themselves...

3 days ago
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Make Believe Melodies For Nov. 2, 2026

newfn — newcl

Obsession with classification defines Japanese music. It’s true of both domestic followers and those outside it who have discovered the country’s rich sonic history at any point, really — we all love to group, arrange and ult...

5 days ago
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Make Boo-lieve Bonus: Kyary Pamyu Pamyu And Halloween

Arguably The Biggest Factor In Making The October Event Popular

For the rest of October, Make Believe Bonus becomes…Make Boo-lieve Bonus, as we look at some Halloween related J-pop ahead of the spooooooookiest time of the year. Subscribe t...

9 days ago
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Make Believe Melodies For Oct. 27, 2026

Metoronori — forgot reef number

The coast can inspire an otherworldly sensation. Recently I went up to Aomori Prefecture…a nearly four hour Shinkansen ride away from Tokyo…for, well, I’m not sure. Just the draw of a place I’ve never been....

11 days ago
2
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Make Boo-lieve Bonus: The Music Of Halloween Horror Nights

Not Many Zombie Parades Can Boast About A Smash Hit

For the rest of October, Make Believe Bonus becomes…Make Boo-lieve Bonus, as we look at some Halloween related J-pop ahead of the spooooooookiest time of the year. Subscribe to follow alo...

15 days ago
1
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  • Patrick St. Michel

    Freelance writer in Tokyo

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