Playbook Broken
Marc SirkinSharp, subversive takes on marketing, AI, and business strategy. Playbook Broken includes deep dives, interviews, and bite-sized insights for people who don’t play by the rules.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Subscribers | Read | marcsirkin.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Your AI Writes Fine. It Just Doesn’t Think.
Last week I got a cold email. Two sentences. That was the whole pitch.
Sufficient Beats Better Every Time
Melissa M. Reeve wrote something last week that stopped me mid-scroll. She laid out the data on what happened to professional photographers when smartphones arrived. Camera shipments down 94% in a decade, the collapse of the working studio ...
Automating a Broken Playbook Doesn’t Fix It
The GTM automation stack gets bigger every week.
The Lead Flow Crisis Isn’t About Channels
I was on the AI Voice or Victim podcast recently with Greg Boone and Chris Long. Greg runs Walk West. Chris is co-founder of Nectiv and one of the sharper SEO minds around. The full espisode is embedded at the end of this post.
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Authors
The writers behind this newsletter.
Former CEO (Third Door Media → Semrush) | Growth Advisor to B2B Media, SaaS, Nonprofits | I Diagnose What’s Blocking Growth
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