Playbook Broken
Marc SirkinSharp, subversive takes on marketing, AI, and business strategy. Playbook Broken includes deep dives, interviews, and bite-sized insights for people who don’t play by the rules.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Subscribers | Read | marcsirkin.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Your Marketing Calendar Is Dead. Here's What Kills It.
Tejas Manohar was at Segment when it sold to Twilio for $3B. Now he’s co-CEO at Hightouch, watching marketing teams make the same mistake over and over.
You’re Not Data-Driven. You’re Just Scared.
I’ve spent my career trying to marry art and science. The creative and the analytical. The gut instinct and the spreadsheet. Never leaning too far in either direction because the best decisions live in that tension.
Your Marketing Stack Just Became Obsolete
Amanda Cole admitted something most CMOs would never say out loud:
AI Took Nate's Job
In the latest episode of Playbook Broken, Nate St. Pierre told me, “The value of what I bring is approaching zero.”
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Authors
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Break failing playbooks. Build winning strategies.
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