Playbook Broken
Marc SirkinSharp, subversive takes on marketing, AI, and business strategy. Playbook Broken includes deep dives, interviews, and bite-sized insights for people who don’t play by the rules.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Subscribers | Read | marcsirkin.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
AI is the new OS — but marketers’ curiosity will decide its value
Editor’s note: This was previously posted on MarTech.org and includes minor edits, additions and notes.
Why Brand Is Back and AI Is Forcing the Rewrite
We all swore off brand. Declared it dead. Buried it under a decade of dashboards, funnels, and “growth hacks.”
The Creativity Test Was Never About the Machines
Ada Lovelace imagined machines turning numbers into poetry long before they existed. Nearly two hundred years later, we’re still wrestling with her question.
The Funnel is DEAD. Pipeline is a Lie. SaaS is Next.
If you're still bragging about MQLs, SQLs, and pipelines, Sangram Vajre thinks you should be fired.
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Authors
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Break failing playbooks. Build winning strategies.
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