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Words and Music

Henry Powderly

Perspectives on media, writing and content creation -- with some music picks thrown in.

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Substack
PricingOnly free issuesPublishesMonthly
Issues12Founded3 years agoLast Issuea month ago
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Latest Issues

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Every few years the media industry rediscovers that publishing less content can actually give you more results. The latest example is The Times in the UK, which touted record audience growth following its decision to publish fewer stories,...

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What comes from building the systems that sound like me

A few weeks ago, a teammate asked me if I’d had any recent breakthroughs working with AI in content generation. I told them yes. After spending months on context engineering and building step-based systems, I’d generated a piece of content...

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How AI can help, or hurt, authenticity in content

A few weeks ago, I tried to define what makes content authentic. I identified five pillars: content must be human, honest, have character, be original, and transparent. But now comes the question: Does using AI in the content process risk a...

a year ago
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What's authentic content? You know it when you see it

We’re hearing so much about content authenticity that it’s starting to lose its meaning. With creator content surging and AI tools enabling automated slop in pursuit of cheap audience engagement, it’s worth pinning down what it means to cre...

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Why it's too soon to make efficiency the goal of generative AI use

Late last year on EMARKETER's podcast, they asked me where people are missing the point with AI in professional settings.

"The time savings, the productivity, the efficiency side of AI. I think we're still too early to be focused so much o...

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  • Henry Powderly

    Journalist, writer, editor and content strategist with nearly 20 years of experience working in media. Former New Yorker. Now a Mainer.

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