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Artwork for Marketing Accountability Council

Marketing Accountability Council (MAC)

Jay Mandel, Jacob Sanders, Moni Oloyede, Jessica

MAC is a no-nonsense publication that exposes marketing gimmicks, champions ethical strategies and pushes brands to be accountable, transparent, and actually customer-centric.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues120SubscribersRead marketingaccountability.substack.co...

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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I had a straightforward research task: to determine whether certain companies had a presence on X (formerly Twitter).

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When “Good Enough” Just Isn’t Enough

an unimpressed audience

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How to Test Your Marketing Series - Part 1: The Hidden Factor That Drives Buying Decisions

This is the first in a series on my 10 heuristics of marketing—core principles that will help you judge and evaluate the effectiveness of your marketing efforts. These heuristics will help you determine whether your message will resonate, s...

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The Rise of Gamification

The Rise of Gamification

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Authors

The writers behind this newsletter.

  • Jay Mandel

    I am Jay Mandel, Founder of The Marketing Accountability Council.

  • Jacob Sanders

    Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | \ud83c\udfb7 w/ Big Daddy Kane

  • Moni Oloyede

    My goal is to change the perception of Marketing. I have a deep belief that you can set people free through effective communication. Effective communication builds connection and trust, and with those two things we can change the world.

  • Jessica
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