Marketing Accountability Council (MAC)
Sovereign Signal, Jacob Sanders, Moni Oloyede, Jason PattersonTrust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 403 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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marketingaccountability.substack.co...Latest Issues
A Tale of Two Gas Stations: Ownership, Empathy, and the Hidden Cost of “Not My Job”
Last weekend, my car engine started steaming and smoking in Tuckahoe, New York.
As luck—or fate—would have it, I managed to pull into a parking lot directly across the street from a Mobil gas station. With smoke curling out from under the...
How Playa Bowls’ Founder Engineered Bev Shack into a $5 Social-First Empire
When evaluating retail concepts from a brand accountability and financial efficiency perspective, few founders possess the trend-spotting instinct, artistic execution, and operational grit of Abby Taylor.
In the summer of 2014, Taylor—a Mo...
The Business Model That Produces Sh*tty Products and Huge Profits
When did buying something become such an irritating experience?
I recently went shopping for a new dishwasher. Nothing crazy, no big tech features required. Just a regular ass dishwasher. Should be simple, right?
What I got was an experie...
How Bad Math and Synthetic Empathy are Ruining Customer Service
Is the decay of customer support happening because corporations have grown lazy, corporate greed is rampant, and AI is being deliberately deployed to starve us of human connection?
When I ran that draft by Jake Perry, a colleague at the Ma...
The marketing industry is burning its own talent
Every few months, a story breaks that serves as a mirror to the marketing industry’s deepest structural flaws. Recently, Stacey Duguid, a 52-year-old former Elle editor, brand strategist, and published author, went viral after sharing her j...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Dāginty is the personal data ownership engine for the new data economy.
Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator/Cartoonist | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | \ud83c\udfb7 w/ Big Daddy Kane
Marketing is f@#ked up right now. Wonky algorithms, apps that turn you into a deformed avatar, AI that turns your writing into Hemingway, but dumber. This substack is about doing real marketing, instead of weird tech hacks disguised as marketing.
Founder of Jewel Content Marketing Agency | Teller of Truths As I See Them | Unrepentant Smartass
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