Marketing Accountability Council (MAC)
Jay Mandel, Jacob Sanders, Moni Oloyede, Jason PattersonTrust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 395 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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marketingaccountability.substack.co...Latest Issues
TIME’s “Best” vs. MAC’s Most Honest: The Glaring Gap in America’s Top Companies
On July 9, 2026, TIME and Statista dropped their annual ranking of America’s Best Companies. It’s a list measuring exactly what Wall Street and job hunters care about: financial muscle, employee satisfaction, and ESG disclosures.
But there...
How New York City's New Subscription Rules Will Reshape National Marketing
When former New York City Mayor Michael Bloomberg banned trans fats, forced chain restaurants to post calorie counts, and prohibited smoking in bars and public parks, critics declared it the death of business. They warned of economic collap...
What Used to Be True About Finding a Fair Apartment Is Now a RealPage Algorithm
When we dropped our pieces on the ticketing and travel monopolies, a clear psychological profile emerged. We proved that platforms like StubHub and Booking.com successfully weaponize our own memories—capitalizing on a customer-friendly past...
The Memory Trap: Why What Used to Be True About Booking, Expedia, Priceline, and Kayak Is Now a Corporate Illusion
Yesterday’s deep-dive into StubHub’s corporate ticket-scalping ecosystem got me thinking. StubHub is simply following a mandatory corporate lifecycle that has systematically infected the modern internet. If you want to see the absolute wors...
How StubHub Transformed From a Fan-Friendly Alternative Into a Corporate Scalping Cartel
We talked about this the other day—how the concept of corporate “extraction” is quietly ruining everything we love. Doug Stephens was talking about his book, The Future of Competitive Advantage? He made the powerful point that for the last...
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Authors
The writers behind this newsletter.
Jay Mandel is founder of MAC & co-founder of CDA, leading a marketing reckoning. He champions data integrity, consumer privacy, and true accountability—moving the industry away from vanity metrics to restore trust and measurable business value.
Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator/Cartoonist | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | \ud83c\udfb7 w/ Big Daddy Kane
Marketing is f@#ked up right now. Wonky algorithms, apps that turn you into a deformed avatar, AI that turns your writing into Hemingway, but dumber. This substack is about doing real marketing, instead of weird tech hacks disguised as marketing.
Founder of Jewel Content Marketing Agency | Teller of Truths As I See Them | Unrepentant Smartass
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