Marketing Accountability Council (MAC)
Jay Mandel, Jacob Sanders, Moni Oloyede, Jake Perry, Jason PattersonTrust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 423 | Founded | 3 years ago | Last Issue | 2 days ago |
| Active | |||||
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marketingaccountability.substack.co...Latest Issues
The Platforms We Profit From, the Harms We Ignore
After losing his son to a drug deal facilitated through Snapchat, Aaron Ping launched the Superhuman podcast to investigate failures of accountability. He sits down with the Marketing Accountability Council to talk about the podcast and exa...
I Reviewed 4 New AI-Led Marketing Automation Platforms. Would I Actually Switch?
I’m fascinated by the marketing technology landscape right now. There is a lot of disruption going on, which in my opinion, is very much needed. I took myself down the rabbit hole of researching how AI in impacting the marketing automation...
When Everyone Has a Megaphone, What Makes Anyone Credible?
I recently sent cold pitches to a few marketing publications. I researched each one and considered what I could offer its readers.
In one pitch, I explained how my proposed article fit the publication’s practical B2B educational focus and...
On Fitting Rooms, Fitting In, and Feedback Extinction
Checking the Fit
“It’s not what happens to you, but how you react to it that matters.” - Epictetus
How do you develop an opinion on the clothes you wear? In private, responding to mirrors, magazines, and measurements? Is it in public...
B2B Marketers Don’t Need Better Tracking, We Need Better Strategy
On any given day in B2B marketing, you find fresh articles online saying we have an evidence problem. That we can’t prove our contributions to revenue or the bottom line. And it’s true, we can’t.
The answer presented always falls under bet...
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Authors
The writers behind this newsletter.
I'm Jay Mandel, Founder of Dāginty, Clean Data Alliance, and the Marketing Accountability Council. I work with organizations ready to replace manipulation with measurable trust.
Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator/Cartoonist | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | 🎷 w/ Big Daddy Kane
Marketing is f@#ked up right now. Wonky algorithms, apps that turn you into a deformed avatar, AI that turns your writing into Hemingway, but dumber. This substack is about doing real marketing, instead of weird tech hacks disguised as marketing.
Simple Creature.
Founder of Jewel Content Marketing Agency | Teller of Truths As I See Them | Unrepentant Smartass
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