
Trust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 412 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||

I fell in love with building on OpenAI. I relied on its $100-per-month tier to build, launch, and maintain a company website. I shipped features, refactored code, and produced content in hours, not weeks.
Then the workflow hit a wall. The...
A few weeks ago, my friend Ronald and I got into one of our usual marketing debates. Ron is the Director of MarTech at Sunbelt Rentals and one of the most brilliant strategic minds in MOPs. If you are in marketing operations and don’t know...
My daughter introduced me to Alaska Violet, and her digital life narrative exposed a gap in my parenting. I knew the names of my daughter’s teachers, her friends, and the physical places where she spends time. I had never asked the same bas...
I wanted to go fishing for one day.
I do not know if fishing will become a hobby. That is the point of trying something: you spend a modest amount, stand beside some water, and find out if you enjoy it.
New York State turned that simp...
Forty years after being in the market, Listerine famously pivoted in the 1920s from a foot cleaning, gonorrhea removing, floor scrubbing disinfectant, into one of the most popular mouthwash brands on the planet.
The genius move came when t...
Subscribers, engagement, traffic and sponsorship for Marketing Accountability Council.
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Where Marketing Accountability Council ranks on Google, and how much search traffic it brings in.
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The writers behind this newsletter.
I'm Jay Mandel, Founder of Dāginty, Clean Data Alliance, and the Marketing Accountability Council. I work with organizations ready to replace manipulation with measurable trust.
Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator/Cartoonist | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | \ud83c\udfb7 w/ Big Daddy Kane
Marketing is f@#ked up right now. Wonky algorithms, apps that turn you into a deformed avatar, AI that turns your writing into Hemingway, but dumber. This substack is about doing real marketing, instead of weird tech hacks disguised as marketing.
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