Marketing Accountability Council (MAC)
Jay Mandel, Jacob Sanders, Moni OloyedeMarketers, prove your impact and go beyond the surface. We help you tackle the tough marketing issues others avoid, uncovering hidden insights to craft powerful strategies. Join our unfiltered community for honest conversations and bold ideas.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 79 | Subscribers | Read | marketingaccountability.substack.co... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why “Cheap” Marketing Cost You a Ton of Money
In the classic book “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout, the last law is perhaps the most critical: "The Law of Resources." It states that without adequate funding, an idea won’t succeed. A mediocre idea with a so...
Fake Metrics, Real Consequences
Remember when we celebrated hitting 1 million followers?
Are We Training AI Better Than Our People?
In our current AI-obsessed environment, our interactions with artificial intelligence seem to embody patience and a supportive, educational approach. We prompt AI to be an expert, gently coaxing it through its hallucinations and iterative l...
The Fluid Marketer
In a world where AI writes copy and algorithms shape strategy, clinging to a fixed identity as a "marketer" is risky.
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Authors
The writers behind this newsletter.
I am Jay Mandel, Founder of The Marketing Accountability Council.
Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | \ud83c\udfb7 w/ Big Daddy Kane
My goal is to change the perception of Marketing. I have a deep belief that you can set people free through effective communication. Effective communication builds connection and trust, and with those two things we can change the world.
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