Marketing Accountability Council (MAC)
Jay Mandel, Jacob Sanders, Moni OloyedeTrust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 408 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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marketingaccountability.substack.co...Latest Issues
Marketing Has Bad Breath, Not Halitosis
Forty years after being in the market, Listerine famously pivoted in the 1920s from a foot cleaning, gonorrhea removing, floor scrubbing disinfectant, into one of the most popular mouthwash brands on the planet.
The genius move came when t...
TopDog Law: Big Bark. Show Me the Bite.
TopDog Law marketing is hard to ignore in New York. I hear the ads constantly on the radio. I see the name on buses. A booming voice tells accident victims that insurance companies are ready to take advantage of them—and TopDog is ready to...
Optimum Customer Service Cut Off My Phone, Left Me Stranded Without Service, Then Told Me to Use My Phone to Fix It
I debated not publishing this.
Then Optimum sent me an automated survey asking how I’d rate my recent onboarding experience, and I actually laughed out loud. As I sat there typing out every single detail of what went wrong, I realized I wa...
I Heard It Through the Fakevine
“People say, “Believe half of what you see
Son, and none of what you hear”
- “I Heard It Through The Grapevine” - Marvin Gaye, 1969
From Marvin To Modems
When I was growing up, I had an obsession with Marvin Gaye. I was captivate...
Howard Stern, Data Brokers, and the Danger of Mistaking a Profile for a Person
I’ve been listening to Howard Stern for most of my life. What has always fascinated me about Howard is his willingness to let millions of people watch him become himself in public. Over decades, I have heard a person think out loud, change...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I'm Jay Mandel, Founder of Dāginty, Clean Data Alliance, and the Marketing Accountability Council. I work with organizations ready to replace manipulation with measurable trust.
Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator/Cartoonist | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | \ud83c\udfb7 w/ Big Daddy Kane
Marketing is f@#ked up right now. Wonky algorithms, apps that turn you into a deformed avatar, AI that turns your writing into Hemingway, but dumber. This substack is about doing real marketing, instead of weird tech hacks disguised as marketing.
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