Marketing Accountability Council (MAC)
Jay Mandel, Jessica, Jason Patterson, Jacob Sanders, Moni OloyedeTrust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 365 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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marketingaccountability.substack.co...Latest Issues
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GameStop's $56 Billion Prank:
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Marketing Didn’t Get Tied to Revenue by Accident: A Historiography
I hate, and I’m using the word hate here with all its full force and passion, I hate the idea that marketing should be tied to revenue. I’ve fought against for years, before it became trendy to do so. I fought it inside of corporate and out...
Beyond the Prompt: Why Your AI Content Needs a Context Engine
Most companies don’t record their customer calls, haven’t kept up with product documentation, and their internal knowledge is “all over the place.” Then, they go to a chatbot and say: “Write me a 1,500-word blog post about this.” Of course,...
The Zeitgeist Didn’t Die, We Stopped Feeding It
Zeitgeist is my favorite German word, because it embodies a concept not otherwise easily defined.
Basically, the zeitgeist is a river of memories through which we all paddle.
A collection of shared feelings, ideas, and experiences that de...
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Authors
The writers behind this newsletter.
If you’re here, you probably feel it too: we’re overdue for a marketing reckoning. I’m Jay Mandel, founder of Marketing Accountability Council (MAC) and the Clean Data Alliance (CDA), two platforms built to lead that reckoning from the inside out.
shoshin ࿊ sensei
Founder of Jewel Content Marketing Agency | Teller of Truths As I See Them | Unrepentant Smartass
Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator/Cartoonist | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | \ud83c\udfb7 w/ Big Daddy Kane
Marketing is f@#ked up right now. Wonky algorithms, apps that turn you into a deformed avatar, AI that turns your writing into Hemingway, but dumber. This substack is about doing real marketing, instead of weird tech hacks disguised as marketing.
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