Marketing Accountability Council (MAC)
Jay Mandel, Jacob Sanders, Moni Oloyede, Jason PattersonTrust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 375 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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How Demand Generation Become the Only Viable Marketing Strategy in B2B. A Historiography
This piece is part of a larger historiography series where I’m breaking down how modern marketing got to where it is, to actually understand the path we took so we can stop repeating the same mistakes under different names and frameworks. R...
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Authors
The writers behind this newsletter.
If you’re here, you probably feel it too: we’re overdue for a marketing reckoning. I’m Jay Mandel, founder of Marketing Accountability Council (MAC) and the Clean Data Alliance (CDA), two platforms built to lead that reckoning from the inside out.
Co-Founder of MAC | Marketer/Musician+Composer/Audio Illustrator/Cartoonist | LISTEN TO: "OUTBOUND: a marketing sci-fi podcast" ▶ http://tinyurl.com/bp6xzm43 | \ud83c\udfb7 w/ Big Daddy Kane
Marketing is f@#ked up right now. Wonky algorithms, apps that turn you into a deformed avatar, AI that turns your writing into Hemingway, but dumber. This substack is about doing real marketing, instead of weird tech hacks disguised as marketing.
Founder of Jewel Content Marketing Agency | Teller of Truths As I See Them | Unrepentant Smartass
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