I write about how we think, invent and make decisions. I also ask difficult questions and try to answer them.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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heffernanm.substack.comLatest Issues
Wilful Blindness in AI mode
As every company I work with charges into AI, one question is weirdly absent: Cost. The silence is puzzling. How can it be that cost, the one issue over which managers have always fretted and sweated, isn’t on their minds now? Is it because...
Every City Needs a Forest of Imagination
The city of Bath has two UNESCO World Heritage site listings: one for its famous Roman and Georgian architecture, and one for its less famous landscape: a natural amphitheater of rolling green hills along the River Avon makes it the greenes...
Portrait of the Executive as a Young Job Seeker
Hiring is in a terrible mess. It isn’t just AI. Or that there aren’t enough jobs for hungry young people. Or that those stuck with jobs they no longer relish describe themselves as ‘bedblockers’. It is all the above—and more.
Over the last...
ERADICATING WILFUL BLINDNESS NEEDS MORE THAN A LAW
This is an extended version of my article which appeared in the Financial Times this week.
“We stand on the precipice of change.” Prime Minister Starmer’s euphoric announcement promised much for his ‘Hillsborough Law’. It’s name derived f...
FORGET THE LOW-HANGING FRUIT
A huge project. Multi-faceted challenges everywhere. Could be sales or marketing or a product upgrade. Could be a transformation project. Everyone knows it will be difficult, long and contested. A few privately think it is doomed. Where to...
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Authors
The writers behind this newsletter.
Born in Texas, raised in Holland. BBC for 13 years. Entrepreneur: 8 yrs running US tech startups. Author: 7 books incl Wilful Blindness and Uncharted. Professor. Mentor. Parish Councillor. DACS chair. Playwright. Mother. Friend.
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