Permission to Be by Mariana Atencio
Mariana AtencioThe executive communication playbook — for every meeting where your voice needs to land.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 10 months ago | Last Issue | 7 days ago |
| Active | |||||
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marianaatencio.substack.comLatest Issues
The sports campaign everyone talked about wasn't a campaign at all
Three communication moves from the Tim Payne story that every global brand should add to their playbook.
Last week I broke down the Adidas World Cup film: five minutes, a dream-team cast, and a budget with many zeros. One of the best ads o...
How the least famous player at the World Cup broke the internet
A few weeks ago, Tim Payne was a 32-year-old defender from New Zealand with 4,700 followers on Instagram. Roughly the size of a high school.
Then an Argentine creator named Valentín Scarsini (“El Scarso”) went looking through the World Cup...
Six Months After Maduro Fell, Where Does Venezuela Stand?
Six months ago, the United States pulled Nicolás Maduro — the dictator who ran Venezuela into the ground for more than a decade — and his wife, Cilia Flores, out of power and onto a plane to the United States, where both now sit awaiting tr...
Three communication lessons hiding in the Adidas World Cup ad
A breakdown of what each one means for your next pitch or presentation.
If you read my previous article, you know the ad. If you didn’t, here’s what you need:
Nobody asked Messi or Bad Bunny to speak English
There’s a five-minute Adidas film that went viral before the World Cup started.
Timothée Chalamet assembles a dream team:
Messi, Bellingham, Zidane, Bad Bunny, and Trinity Rodman to take on a neighborhood crew in New York — Clive, Ruthie...
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Authors
The writers behind this newsletter.
Global Speaker, Author & Journalist. Venezuelan-American speaking up for my community. \ud83c\uddfa\ud83c\uddf8\ud83c\uddfb\ud83c\uddea Here to empower you to give yourself: Permission To Be.
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