The Reluctant Capitalist™
Marisa Guthrie, Natalie Brite | DoGoodBiz, Yammy Arega, Iva G. Biz + Human Design, Katie KastnerA weekly newsletter on ethical entrepreneurship — for women building well-paid, well-resourced businesses without performance, pressure or compromise.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 129 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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marisaguthrie.substack.comLatest Issues
Pricing is never just financial.
You’ve already built a business that makes money. The question now is: how do you make this more profitable while still staying ethical?
When income is tied to a business model that depends on constant visibility, performance, or output, t...
Speaking to the future you.
You’ve built a business that works, but it relies on a level of visibility, effort, or output you’re no longer willing to sustain.
When income is tied to how much you show up, produce, or perform, the structure underneath it hasn’t e...
The end of 'bro', patriarchal marketing as we know it.
That might sound like a bold claim.
But if you’ve been paying attention, you can feel the shift already.
More visibility isn’t translating into more sales.
More content isn’t creating more connection.
And the strategies built on pres...
A conversation about ethical business on imperfect platforms.
I recorded a podcast with Natalie Brite this week, and we sat inside a question that we keep coming back to:
What does it mean to build a values-led business on platforms that aren’t necessarily built on your values?
We talked about the a...
Pricing is an act of sovereignty
You’ve built a business that works, but it relies on a level of visibility, effort, or output you’re no longer willing to sustain.
When income is tied to how much you show up, produce, or perform, the structure underneath it hasn’t evolved...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Reluctant Capitalist™.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Ethical business coach + author of The Reluctant Capitalist. I help established women redesign their business to be ethically run and profitable — through authority-led offers, pricing, marketing and sales. →The Ethical Entrepreneurship Ecosystem™
Support for creatives doing business differently. \ud83e\udd20 Helping you grow a business that feels good and does good. Branding, design, creative direction, and insights from folks who’d rather grow ecosystems than empires.
Liberatory Growth Strategist & Positioning Consultant for Black Women Entrepreneurs Ready to Build Sustainable, Aligned Businesses
I help women rise from Helper to Activator — turning their personal evolution into cult-status brands that attract premium clients and impact culture.
Content Writer. Anti-Patriarchy Marketing Strategist for Women Entrepreneurs. Elder Millennial Big Sister.
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