Games that Ship by Mark Sargeant
Mark SargeantMusings and essays about games publishing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Subscribers | Read | marksargeant.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Understanding Your Players
There are over 3.6 billion gamers on earth. This isn’t a number that’s slowing down either. What used to be designed and enjoyed by a very specific demographic is now a common pastime, enjoyed by all shapes and sizes.
The Aspirational Economy
Let’s be real for a second. When was the last time you actually sent a referral link to a friend because you wanted a recruit-a-friend badge or a handful of virtual currency? Honestly? Most of those programs feel like digital chores. We’re ...
The Battle for Your Mind
If you’ve been in games publishing for a while, you’ve probably heard this term “Positioning” get batted around. It gets used in a dozen different contexts and, depending on who you’re talking to, can mean anything from your Steam tags, to ...
Highguard: Perception Becomes Reality
The final “one more thing” slot at The Game Awards can be considered the Holy Grail of marketing: a ticket to instant prestige and viral hype. But for Wildlight’s debut shooter, Highguard, it was the start of a nightmare. Sometimes the bigg...
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Authors
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Musings and essays about games publishing.
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