Marketing de Ponta a Ponta
Pedro CamposTudo o que você precisa saber para fazer uma gestão de marca mais estratégica. Estudos, discussões do mundo Marketing e conceitos explicados de um jeito simples de entender.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Subscribers | Read | marketingpap.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#42 | O energético que te traz de volta ao chão
A edição de hoje vai falar sobre uma marca que entrou aqui em casa pelo seu (declarado) benefício funcional e por uma estética diferente das outras marcas do mercado. Estou falando da Sede.
#41 | Reinventando a categoria
Uma leitora recomendou que eu fizesse a análise da Panvel, uma rede de farmácias do Rio Grande do Sul.
#40 | A marca que a Unilever tentou calar
##### São Paulo, 26 de fevereiro de 2026
#39 | Quem se importa com papel higiênico?
##### São Paulo, 05 de fevereiro de 2026
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Authors
The writers behind this newsletter.
Construi os últimos 16 anos em empresas como Danone, Heineken, Whirlpool e KitchenAid, no Brasil e na Europa. Aqui eu tento passar um pouco do que eu sei para ajudar profissionais de marketing a se tornarem mais estratégicos e marcas a venderem mais.
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