
A newsletter que é um curso on-going de Eficácia de Marketing, baseado em décadas de estudos e evidências, além da minha prática atendendo as maiores marcas anunciantes do mundo.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 6 | Subscribers | Read | marketingbaseadoemevidencias.substa... |
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Olá! Vamos para a 3ª edição da nossa curadoria do Marketing Baseado em Evidências, onde escolho a dedo as leituras imperdíveis do mês, sempre relacionadas aos fundamentos e discussões de Eficácia de Marketing.
ESQUEÇA TUDO que você sabe sobre publicidade, porque hoje iremos falar do que funciona para social!
Olá! Estamos aqui novamente para a 2ª edição da nossa curadoria do Marketing Baseado em Evidências, onde eu escolho a dedo as leituras imperdíveis do mês, sempre relacionadas aos fundamentos e discussões de eficácia de Marketing.
Há algum tempo atrás estava assistindo a um Fla-Flu na TV aberta. No intervalo, uma sequência bem ruim de comerciais. A maioria simplesmente com alguma celebridade falando diretamente com a câmera.
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Prazer, sou Marcos Malagris! Especialista em Eficácia de Marketing e Psicologia Cognitivo-Comportamental, com +15 anos de experiência em agências, pesquisa e na The Coca-Cola Company.
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