Marketing Science
Alan HuynhThe intersection of business strategy, marketing principles, and demographic/ethnographic shifts
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 67 | Founded | 5 years ago | Last Issue | a month ago |
| Active | |||||
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marketingscience.substack.comLatest Issues
Performed Effortlessness
Here is a kitchen counter. Morning light. Two bottles. Same drug, more or less. Same house. Same bed the night before. Same coffee in the same pot.
Kristi Turner lost 108 pounds on Zepbound. Got her life back, the way people say it when th...
The Yield Is the Vibe
I’ve spent more time over the past few years in airports than I have in Ads Manager or Zoom calls briefing creatives. I would think about marketing, some angle on selling, a line about shoes, some sad half‑formed campaign, but the final boa...
The Game Changer
In today's world of rapidly changing viewing habits and declining cable subscriptions, professional sports are feeling the heat, facing unique challenges in building fan loyalty and maintaining revenue streams. One team rewriting the playbo...
The Deal with Dupes
In the tumultuous economy of the modern world, a new trend has emerged: dupes. This counterfeit copy of high-end luxury products has gained a huge following among the younger generation. They crave the satisfaction of owning a glamorous ite...
Brands in Binge-Land
In a world where binge-watching is the new normal, Netflix and Max (formerly HBO Max) are battling for our eyeballs and dollars. These streaming titans are taking bold leaps in branding and business strategy – but will their gambles pay off...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Marketing Science.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write about the intersection of business strategy, marketing tactics, and demographic insights. During the day I run rev ops and growth acquisition for Fortune 500 companies.
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