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Marketing Science

Alan Huynh

The intersection of business strategy, marketing principles, and demographic/ethnographic shifts

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues65SubscribersRead marketingscience.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Game Changer

In today's world of rapidly changing viewing habits and declining cable subscriptions, professional sports are feeling the heat, facing unique challenges in building fan loyalty and maintaining revenue streams. One team rewriting the playbo...

a year ago
6
0

The Deal with Dupes

In the tumultuous economy of the modern world, a new trend has emerged: dupes. This counterfeit copy of high-end luxury products has gained a huge following among the younger generation. They crave the satisfaction of owning a glamorous ite...

2 years ago
1
0

Brands in Binge-Land

In a world where binge-watching is the new normal, Netflix and Max (formerly HBO Max) are battling for our eyeballs and dollars. These streaming titans are taking bold leaps in branding and business strategy – but will their gambles pay off...

2 years ago
2
0

Game of Brands

In a world rife with economic uncertainty and ever-changing consumer preferences, brands find themselves walking a delicate tightrope—the line between luxury and premium. Within this precarious landscape, the unique strengths and challenges...

2 years ago
2
0

Authors

The writers behind this newsletter.

  • Alan Huynh

    I write about the intersection of business strategy, marketing tactics, and demographic insights. During the day I run rev ops and growth acquisition for Fortune 500 companies.

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