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Marketing Seeds

Lauren Pawell

Plant better marketing seeds today, for better (and more) sales tomorrow.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues9SubscribersRead seeds.bixamedia.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Pricing Power in Volatile Times: Lessons from Costco’s BNPL Play

This article builds on my original piece on BNPL psychology — featuring Coachella as a case study. If you missed that one, you can read it here.

6 months ago
1
0

BNPL Isn’t Optional Anymore

A couple of years ago, I started seeing Buy Now, Pay Later shift from a “nice-to-have” to a revenue-driving must-have for my clients.

7 months ago
1
0

The GPT-4.1 Threshold: A Strategic Leap for API-Ready Marketers

As a marketing strategist who’s both deeply data-driven and always up for experimentation, I was immediately intrigued when GPT-4.1 was announced. The standout feature? A million-token context window—a scale of input that could finally keep...

7 months ago
0
0

The Future-Proof Marketer: How To Build a Skill Set That Thrives Alongside AI

Last week, I shared my predictions about how AI is reshaping marketing. (If you missed it, you can read that article here.)

7 months ago
1
0

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Authors

The writers behind this newsletter.

  • Lauren Pawell

    Fractional CMO & Online Marketing Strategist based in Denver, Colorado. Founder of Bixa Media, outdoor adventurer & dog-aholic.

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