MarTech for Humans
Ward RushtonPackaging MarTech for human consumption
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Subscribers | Read | martechforhumans.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
CCAAW! A Guide to MarTech Tools
Navigating the world of marketing technology (MarTech) can be overwhelming (why I started this newsletter).
Fair Value Exchange: When Are Customers Happy to Share Their Data?
> Whenever you hear someone talking about ‘too much personalization’, you can substitute ‘not enough value’
The Dark Side of Customer Data Brokering
Data brokers know there’s a dark side to data collection. But they won’t tell you directly.
Increase Conversion Rates by Adding Context to Help Customers
Last time we covered why you should capture contact info early—to re-capture partially interested customers:
Similar Newsletters
Other publications recommended by the authors of this newsletter.
Authors
The writers behind this newsletter.
A MarTech Expert with experience consulting & guiding more than 150 billion dollars of collective client success across North America. Client experience ranges from mid-market firms to Fortune 50 corporations
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