Reletter
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Martin Soler's newsletter, perspectives, opinions, rants, and news curations related to marketing, branding, B2B SaaS in the travel and hotel industry.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues188Founded3 years agoLast Issue11 days ago
Active

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tell.martinsoler.com
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Latest Issues

160 - But what do you think?

Hello,

I’m going to shake things up a bit in the newsletter. I’m moving the column to the top and the articles to the bottom - mostly because the part that is most relevant over time is the column. The articles age.

Also this week I’d...

11 days ago
3
2

159 - Hotel tech keeps growing

Hello,

I frequently search for real use cases of AI in hotels. I’ve seen a few. But none of them are going to change everything in one big swoop. All of them are incremental. The sum-total will be big, but it will take time. See my colum...

18 days ago
1

158 - Marketing Academics

Hello,

Keeping up with all the AI news is a full time job. Finding ROI in AI implementations is still fuzzy (I’m old enough to remember when we used to ask that about Social Media). There is no doubt about the potential, but let’s be con...

25 days ago
3
1

157 - OTAs Getting Disrupted at Google I/O?

Hello,

While I think a lot of AI updates in hotel operations will be incremental and not revolutionary, the opposite is true for hotel distribution. How fast will it happen, I can’t tell but there’s no doubt it will happen. But no spoile...

a month ago
2

156 - Best, Cheapest or Irrelevant

Hello,

I can’t recall a strategy meeting I’ve done that didn’t have sales, owners, investors et al explaining me that the company is also for this segment, and that segment and also the other segment. Focus is important. More in my colum...

a month ago
4
2

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  • Martin Soler

    Marketing and technology enthusiast working in the hospitality and travel technology industry. My weekly analysis and columns are free. I've been called the Benedict Evans of the Hotel Industry, I'll take that as a compliment.

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