Tell • Pragmatic travel tech marketing newsletter
Martin SolerA newsletter on marketing, hospitality, technology and a other things I found interesting enough to have an opinion about.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 186 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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martinsoler.substack.comLatest Issues
158 - Marketing Academics
Hello,
Keeping up with all the AI news is a full time job. Finding ROI in AI implementations is still fuzzy (I’m old enough to remember when we used to ask that about Social Media). There is no doubt about the potential, but let’s be con...
157 - OTAs Getting Disrupted at Google I/O?
Hello,
While I think a lot of AI updates in hotel operations will be incremental and not revolutionary, the opposite is true for hotel distribution. How fast will it happen, I can’t tell but there’s no doubt it will happen. But no spoile...
156 - Best, Cheapest or Irrelevant
Hello,
I can’t recall a strategy meeting I’ve done that didn’t have sales, owners, investors et al explaining me that the company is also for this segment, and that segment and also the other segment. Focus is important. More in my colum...
155 - The PMS Wars and AI - part II
Hello,
PMS Wars article I wrote a few years ago continues, at the time the main point was that we were seeing a massive shift to cloud. That’s still happening. But now that we’re seeing where technology is going with more agentic and AI,...
154 - Hotels used to be innovative
Hello,
With AI I think we have a unique opportunity in the hotel industry to move old workflows that have been replicated into the digitial world and have resulted in over-engineered processes away from people. And maybe that could bring...
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Authors
The writers behind this newsletter.
Marketing and technology enthusiast working in the hospitality and travel technology industry. My weekly analysis and columns are free. I've been called the Benedict Evans of the Hotel Industry, I'll take that as a compliment.
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