Reletter
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Martin Soler's newsletter, perspectives, opinions, rants, and news curations related to marketing, branding, B2B SaaS in the travel and hotel industry.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues193Founded3 years agoLast Issue3 days ago
Active

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tell.martinsoler.com
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Latest Issues

165 - Trusting your friendly AI

Hello,

There’s no doubt that AI will be managing a larger part of our travel bookings. It’s so convenient. It isn’t a question of will AI book our stays but rather a question of when. Still, there’s a trust “score” AI agents will needs t...

3 days ago
3
2

164 - Attention, World Cup, Travel

Hello,

I’m still in the US, and I’m surprised how much Americans are still talking about the world cup. Usually interest wanes when the team leaves but this time there’s more to talk about, more drama?

Also, am impressed with how fast...

10 days ago
3

163 - AI for the old boring problems

Hello,

It has been a few weeks, great to be back! Took a break with the family, visited NYC like a proper tourist. I was positively surprised how every place we went to (besides times square) didn’t feel crammed. Great distribution of to...

18 days ago
6

162 - Hallucinations are harder to spot

Hello,

I did a post this week about fake infographics that keep showing up. Some are even being copied and re-faked. I personally care a lot about infographics, and spend a lot of time working on how to visualize data. So here are some m...

a month ago
2

161 - We're still building mousetraps

Hello,

There’s a lot of stuff I say that has been said before. Probably most of it. I try to write with my own experiences and viewpoints. This week let’s discuss how hotel tech needs to grow up.

PS: If you haven’t filled out my survey...

2 months ago
1

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  • Martin Soler

    Marketing and technology enthusiast working in the hospitality and travel technology industry. My weekly analysis and columns are free. I've been called the Benedict Evans of the Hotel Industry, I'll take that as a compliment.

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