Reletter
Artwork for Tell •  Pragmatic travel tech marketing newsletter

Tell • Pragmatic travel tech marketing newsletter

Martin Soler

A newsletter on marketing, hospitality, technology and a other things I found interesting enough to have an opinion about.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues183Founded3 years agoLast Issue6 days ago
Active

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martinsoler.substack.com
Artwork for Tell •  Pragmatic travel tech marketing newsletter

Latest Issues

155 - The PMS Wars and AI - part II

Hello,

PMS Wars article I wrote a few years ago continues, at the time the main point was that we were seeing a massive shift to cloud. That’s still happening. But now that we’re seeing where technology is going with more agentic and AI,...

6 days ago
1

154 - Hotels used to be innovative

Hello,

With AI I think we have a unique opportunity in the hotel industry to move old workflows that have been replicated into the digitial world and have resulted in over-engineered processes away from people. And maybe that could bring...

13 days ago
3
2

153 - Two classic marketing errors by executives

Hello,

Incredibly this edition has almost no mentions of AI. It did concern me that it seems like the only thing I talk about, but I made no effort to avoid it. Probably just confirmation bias. I do think there’s a thread about not being...

20 days ago
3

152 - What is the future of Luxury

Hello,

Was at a conference this week. It was meant to be amazing, but unfortunately it wasn’t. I listened to some discussions on luxury, lot’s of people projecting - there’s nothing wrong with opinions. But they should be clearly pre-fac...

a month ago
1

151 - Hotel Brand size by traffic

Hello,

This week I spoke to the director of a 17 room hotel who had switched to fully integrated payments. I asked him why? (It can’t be that big a deal in time saved). He said the owner wants the staff to spend more time with the guests...

a month ago
3

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  • Martin Soler

    Marketing and technology enthusiast working in the hospitality and travel technology industry. My weekly analysis and columns are free. I've been called the Benedict Evans of the Hotel Industry, I'll take that as a compliment.

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