Tell
Martin SolerMartin Soler's newsletter, perspectives, opinions, rants, and news curations related to marketing, branding, B2B SaaS in the travel and hotel industry.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 205 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||
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tell.martinsoler.comLatest Issues
177 - Who's actually asking ChatGPT?
Hello,
OpenAI released a big dataset on how people use ChatGPT. There’s sadly not much travel in it, but there’s enough to think about who you could actually reach with ads. See my column below.
PS: If you haven’t filled out my survey,...
176 - The AI Travel Planners Market
Hello,
Last week had some great “conversations” about the evolution of AI trip planners. Having these in person would have been amazing - but I probably would have had only 2-3 of them. See my column below.
PS: If you haven’t filled ou...
175 - Attribution is breaking, completely
Hello,
I think a lot of people are waking up to the fact that all search is changing and the change will be faster than we expected. Discussions about if websites will still be needed are out there and there are some valid arguments. Thi...
174 - Humans, already serving machines
Hello,
Out of all the tech stuff that is happening. I think we need to do some work on making people care. Care to deliver great service. Care to thank someone who gave great service. It’s something machines can’t honestly do (even thoug...
173 - Agentic is booking, but
Hello,
It’s been one of those weeks. Agent-fest we could have called it. Everyone is announcing agents and I get it. But as some have wisely said - let’s take a step back.
PS: If you haven’t filled out my survey, I’d love to have your...
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The writers behind this newsletter.
Marketing and technology enthusiast working in the hospitality and travel technology industry. My weekly analysis and columns are free. I've been called the Benedict Evans of the Hotel Industry, I'll take that as a compliment.
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