Mary Yolanda Trigiani
Performing at the intersection of strategy, narrative, and transformation.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 165 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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marytrigiani.substack.comLatest Issues
Gilt.
If anyone had the equipment to gild a lily, it was Louis Comfort Tiffany. Yet, did he gild or did he amplify? It is worth a visit to the origin of the phrase. None other than our friend Will Shakespeare in The Life and Death of King John. “...
Graceful integrity.
Ponder any enterprise’s success and you will see the markers of how it got there. As we know, in some cases, it is not a pretty story. A pugilistic attitude has marked every era of human endeavor, including enterprises, in the form of leade...
Psychographic.
Demographics have justifiably informed the marketing conversation, across strategy and messages, for decades. Study potential customers by income, location, gender, race, age, marital status, occupation, etc., and you’ve got the data you ne...
Superheroes.
Matters of conscience, no matter how much we want them to be simple and straightforward, are complicated. Other desires and compulsions often override the desire to do the right thing. It can be difficult to balance what we think is self-in...
Three facets of leading.
It is far easier in today’s enterprise to amplify stories. When crafted strategically, fact-based messages unite teams around a purpose and a vision of operation that satisfies stakeholders, including themselves. This does not mean that str...
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