Matt Alt's Pure Invention
Matt AltDispatches from the front lines of Japanese pop culture.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 93 | Subscribers | Read | blog.pureinventionbook.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Dollars and Demons
Demon Slayer: Kimetsu no Yaiba – The Movie: Infinity Castle is now the most profitable movie Japan has ever made. It is also rocketing up international box-office charts, and recently out-earned the latest Superman in the United States. Its...
Anime activism
The Straw Hat Pirates’ flag in Nepal, 2025 (Sunil Pradhan, Getty Images)
Politics, Chaos, and Cup Noodles
Protest Series, by Tomatsu Shomei, 1969.
No Labubus please, we're Japanese
The year is 2008. A globally popular product finally reaches Japanese shores – only to crash and burn because customers didn’t find it cute enough. That product was the iPhone, and it initially failed here for a reason that surprised Apple:...
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Authors
The writers behind this newsletter.
Recovering localizer. Former "Japanology Plus" co-host. Author of "Pure Invention: How Japan Made the Modern World."
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