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Matt Alt's Pure Invention

Matt Alt
Tens of paid subscribers

Dispatches from the front lines of Japanese pop culture.

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Substack
PricingFreemiumPublishesWeekly
Issues112Founded4 years agoLast Issue19 days ago
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Latest Issues

The Salaryman Spaceman

Toyohiro Akiyama has died at 84. You may remember his name from Pure Invention, for his story serves as a thematic pivot between Japan’s fall as an economic powerhouse and re-invention as a fantasy superpower. Truly, it is an evocative mome...

19 days ago
29
9

When Pop Becomes Policy

Last week, the Institute of Geoeconomics hosted me for a discussion at the International House of Japan. I spoke with research fellow Gabriele Maletta about the Takaichi administration’s efforts to make pop culture a pillar of the Japanese...

a month ago
9
1

The President’s New Arcade

Consider two recent governmental initiatives.

In August, Japan’s Ministry of Economy, Trade and Industry released a “Five Year Plan for making Japan a Storytelling Nation.” It proposed a series of reforms intended to harness the value of...

a month ago
14
4

Did Japan stop dreaming of androids?

The second World Humanoid Robot Games, convened in Beijing last Saturday, have come to a close. In a triumph for Chinese state media, clips of human-shaped robots running, jumping, kickboxing, and marching in army-like unison filled global...

2 months ago
29
8

Toy Story

One of the hazards of my hobby-turned-vocation of tracking down the creators of Japanese fantasies is that many of them are elderly, and we soon have to say farewell. It’s a jarring thing, finally meeting someone who had an indirect hand in...

2 months ago
42
5

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  • Matt Alt

    Longtime localizer. Former "Japanology Plus" co-host. Author of "Pure Invention: How Japan Made the Modern World."

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