Matt Alt's Pure Invention
Matt AltDispatches from the front lines of Japanese pop culture.
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Weekly | Issues | 78 |
| Subscribers | Read | blog.pureinventionbook.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Chinpokomon Diplomacy
In the accelerated “move fast and break nations” timeline we’re living in, seven days feels like seven years ago, but that is when Japan’s “otaku in chief” Prime Minister Shigeru Ishiba flew in to Washington D.C. for a meeting with Presiden...
Why didn’t Japan invent generative AI?
The sudden appearance of China’s DeepSeek R1, a cheap, capable, open source large language model, sent the world into an absolute tizzy last week. Observers declared it the “Sputnik moment” in an ongoing AI arms race. Many questions remain ...
Japan is not ready for the culture wars
This week, I was invited to give a series of presentations to a business organization here in Japan, in which I was asked to contextualize how America’s lurch rightwards (or perhaps more accurately, Trumpwards) might affect the consumption ...
The most influential manga in Japan isn’t Japanese
Happy belated New Year! On January 1, 2025, Popeye the Sailorman entered the public domain. He is a quintessential all-American character, one of the nation’s very first cartoon superstars. Charles Schultz, of Peanuts fame, called Popeye “a...
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Authors
The writers behind this newsletter.
20+ years of experience in the Japanese entertainment localization industry. Former "Japanology Plus" co-host. Author of "Pure Invention: How Japan Made the Modern World."
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