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Reason & Whimsy

Joe Maceda

A weekly exploration of the borderlands between culture, media, marketing, and what it means to be human.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues56SubscribersRead reasonwhimsy.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Human Guide to Insights

What happens when the New York Mets go on a magical playoff run at the same time a new season of Love is Blind drops? Reason & Whimsy misses an edition, obviously. Apologies for all of you who were crying into your coffee last week. I’ll fi...

a month ago
1
0

Autumn Framework Roundup

I know that many of you are expecting me to announce my candidacy for NYC mayor now that Eric Adams has been indicted. But as much as I am eager to implement my anti-umbrella, nostreet parking agenda, the time still isn’t right to begin my ...

2 months ago
2
0

Holy Brand Extension, Batman!

There’s a new Batman show (The Penguin) that doesn’t have Batman in it, which will be followed in a couple weeks by a second Batman movie without Batman (The Joker 2, or whatever it’s called).

2 months ago
1
2

"Founder Mode" Is Bullsh*t

It’s going to be a shorter post this week because I’ve been tied up with various NY Fashion Week commitments…

2 months ago
1
1

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Authors

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  • Joe Maceda

    Exploring the borderlands between culture, media, marketing, and what it means to be human

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