Reason & Whimsy
Joe MacedaA weekly exploration of the borderlands between culture, media, marketing, and what it means to be human.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 6 years ago | Last Issue | 2 years ago |
| Active | |||||
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reasonwhimsy.substack.comLatest Issues
Can TikTok Give Us Art?
There has been loads of chatter and angst lately over the question “Can AI make art?” (Here are a few examples: Ted Chiang in The New Yorker; The Verge; a response to Ted Chiang in The Atlantic; BBC)
But I think a much more important and m...
Halloween, The Election, and Harnessing Seasonal Movements
We’re almost there! We’ve finally reached the last week of what’s felt like a never-ending bombardment of hyperbolically terrifying ads, public figures pretending to be something they’re obviously not, and performative yard signs that are i...
Attention, What Is It Good For?
Attention. The advertising industry seems increasingly obsessed with it. But does it really matter, and if so, what’s it worth? And what if lack-of-attention can be more valuable?
These are the questions I was asking myself a few weeks ago...
The Human Guide to Insights
What happens when the New York Mets go on a magical playoff run at the same time a new season of Love is Blind drops? Reason & Whimsy misses an edition, obviously. Apologies for all of you who were crying into your coffee last week. I’ll fi...
Autumn Framework Roundup
I know that many of you are expecting me to announce my candidacy for NYC mayor now that Eric Adams has been indicted. But as much as I am eager to implement my anti-umbrella, nostreet parking agenda, the time still isn’t right to begin my...
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Exploring the borderlands between culture, media, marketing, and what it means to be human
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