Destinations-in-Action
michael haywoodLeading, managing and transforming communities-as-destinations
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Subscribers | Read | michaelhaywood.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
People-centricity
Travel and tourism are all about people, their well-being, or what I call a collective form or sense of ‘wellth”. Throughout our lives and livelihoods, we are interchangeably all hosts and guests who should be attempting to unlock the pote...
Pride and Passion for Place
Travel and tourism give face to place in the present. People desiring to travel to and be in those special destinations (I want to wake up in Paris) that give imminence to what’s happening now, providing room for things to take place…destin...
Promises, Promises
The ever constant and largest outlay of expenses for communities-as-destinations has always been, always will be, for marketing, sales and branding. The need to attract visitors (acquisition) and keep them returning (retention) requires th...
Principles
Purpose without principles or probity fails all tests for leading with a noble heart. Unless organizations or communities embody the core values and aspirations of the community, and can identify and clarify the boundaries for what is prop...
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