Michelle’s Substack
Michelle IkpokiMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 3 | Founded | 10 months ago | Last Issue | 9 months ago |
| Active | |||||
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rebrandbymichelle.substack.comLatest Issues
Love Island USA: The Reality TV Influencer Factory
A funny thing happens when you’ve been marathoning Love Island for a minute: you stop asking “Will they pair up?” and start wondering “Who’s got the next Fenty collab lined up?” This season of Love Island USA proves it; the villa isn’t just...
When the Glow Fades: Lessons from Ami Colé's Shutdown for Black Beauty
“After four powerful and soul‑stretching years, I’ve made the hard decision to wind down Ami Colé.” — Diarrha N’Diaye‑Mbaye source
There's a certain kind of heartbreak that hits when a brand that was created for you says goodbye. Ami Col...
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Authors
The writers behind this newsletter.
I’m Michelle, a strategist, storyteller, and culture-watcher. Re:Brand is where I unpack what’s working (and what’s not) in branding and marketing, especially through a Nigerian + global lens.
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