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Hot Laps, Hotter Takes

Mikaela Kostaras

The [cult]ure of Formula 1. Writing about media narratives, creator partnerships, women in motorsport, and pop culture moments shaping the grid.

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Substack
PricingOnly free issuesPublishesInfrequently
Issues6Founded9 months agoLast Issue15 days ago
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Artwork for Hot Laps, Hotter Takes

Latest Issues

Formula 1’s Grand Prix Divide

There were two Spanish Grands Prix on my phone this past weekend.

On my feed: rooftop parties, paddock access and perfect views, air-conditioned hospitality, and food from Michelin-starred chefs.

In my DMs: fans looking for water, sit...

15 days ago
26
1

Formula 1's Biggest Problem Isn't Ticket Prices

Formula 1 has never been easier to fall in love with…and never harder to experience in person.

By every traditional measure, the sport is thriving. Formula 1’s global fanbase has exploded from 500 million fans in 2019 to roughly 827 mi...

a month ago
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3

F1 Creators Are Finally Getting Paid. But What's The Cost?

There was a time when Formula 1 creators would have said yes to almost anything.

A race invite. A gifted product. A paddock pass. A brand deal with any company willing to invest in them.

Who could blame them?

Most creators built their pl...

3 months ago
30
1

Everyone is a F1 Creator Now

Everyone Is a F1 Creator Now

Or at least, it feels that way.

For a sport that once felt impenetrable, Formula 1 now lives on your For You Page. Scroll long enough during a race weekend and you’ll see it: paddock passes swinging from la...

5 months ago
106
12

Why I'm Writing Hot Laps, Hotter Takes

Formula 1 has never been louder.

More fans. More creators. More money. More brands trying to figure out how to “enter the space” without understanding what the space actually is.

Somehow, so many of the conversations still fall flat.

Sho...

9 months ago
7
1

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  • Mikaela Kostaras

    The business of F1, its creator economy, fan culture + perception, marketing, media, and the conversations shaping modern motorsport.

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