Practice Session
Manvi MittalA newsletter following the modern era of sports marketing written by PR strategist and former motorsport podcaster Manvi Mittal.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | a year ago | Last Issue | 11 days ago |
| Active | |||||
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manvimittal.substack.comLatest Issues
On Delhi, Student Protests, and What South Asian Brands Owe Their Communities
We’ll get back to sports marketing news but this week I can’t write about anything else until I write about this.
Right now in my hometown of Delhi, thousands of students are camped out at Jantar Mantar demanding accountability for an educ...
How TJ Maxx is Rewriting the Rules of Sports Marketing with the ESPYs
Last week, the ESPYs took place at Lincoln Center in New York and the biggest names in sports showed up on the red carpet to celebrate the greatest in the industry. For the uninitiated, the ESPYs has become one of the most glamorous nights...
NBA players just launched their own consumer brand. Every other sport should be taking notes.
On June 22, the NBPA launched PLYRS UNTD, a consumer-facing commercial brand that replaces Think450, the union’s B2B licensing arm that had been quietly running group licensing since 2017. The launch came with an “Own the Game” campaign fil...
I began tracking all fashion and beauty partnerships in sports. Here are 5 marketing lessons I learned
ICYMI, a few weeks ago, I launched a live tracker of every beauty and fashion partnership I could find across Formula 1, the WNBA, the NWSL, and pro tennis. What became as a learning exercise for myself quickly became a tool I was consisten...
The Viral Alo Voyage Tests F1's Tug-of-War Between Luxury and Access
Remember a couple weeks ago when I said I’m not really a fan of yacht activations (here’s looking at you, Alo) and that I’d get to it another day?
Well …
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If you opened TikTok during the Monaco Grand Prix, you probably saw A...
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marketing girl in her sports era | subscribe to my newsletter where i write about it
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