The Audience Is Always Right
Mike HumeDiscussion, perspectives and analysis on prescient trends and topics in digital media.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 45 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||
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This is why I'm joining The Athletic
AI image generated using the prompt: A futuristic image of a cityscape under construction with cranes working on half-finished buildings. In the center is a large, glimmering capital letter A. … which apparently the AI omitted as a poignant...
The ultimate 'audience' experience
This is what Substack’s generative AI thinks my parents look like. You’re welcome, parents. (AI generated image)
This week is my parents’ 50th wedding anniversary … which got me thinking about audience development … because I’m deranged....
We know way too little about way too much and it's going to kill us all
(Image generated via AI)
Let’s start with an apology. Once again, I forgot to set expectations for publishing here and went on a week-long vacation. That silence stretched an additional week as I’ve been circling the runway on several diff...
No one is clicking the article linked in your Instagram bio
(Photo by Alexander Shatov on Unsplash)
We discussed last week the idea of deepening audience engagement and how users further down the proverbial funnel provide more value. This comes into play in a number of areas, but it’s particularly...
Can 'Deadpool & Wolverine' regenerate interest in Marvel films?
(Photo by Ayo Ogunseinde on Unsplash)
It’s no secret the success of the Marvel Cinematic Universe has slowed considerably following the culmination of its Avengers arc. Ever since Robert Downey Jr.’s Iron Man snapped Thanos into dust — and...
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Authors
The writers behind this newsletter.
Former journalist for ESPN and The Washington Post covering Sports, Games and Emerging Products with a fixation on audience strategy. Founder of Launcher, creator of ESPN Insider's two largest subscription drivers. Dad, amateur cook, beer enthusiast.
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