
Clear thinking for a noisy world: heuristics that protect attention, money & agency – and expose traps that outsource your judgment. Behavioural psychology → tiny tools you can use today. Spot when a “helpful” system stops helping and starts deciding.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
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| Issues | 76 | Founded | 10 months ago | Last Issue | 4 days ago |
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In this article I take apart Substack’s new policy through four lenses: the architecture of my novel «2040», and the critical work of three colleagues on the platform: Dr Sam Illingworth, Dr Oleg Maltsev, and Carey Lening.
Subscri...
TL;DR: After 9/11, a small group of US Treasury lawyers discovered that the dollar, clearing systems, and SWIFT could do what aircraft carriers could not: paralyse entire economies without a single shot. Edward Fishman’s «Chokepoints» doc...
About eight months ago I published the first chapter of 2040.
Today I am saying: the crowdfunding campaign for 2040 is open.
BACK THE BOOK
I will not explain the plot of 2040 again. What I will say is that over these eight months the boo...
Let’s set a ground rule first. If you have not read the first eight chapters of 2040 yet, pause here. Go to the2040model.com. All published chapters, reviews, and supplementary materials are there in one place. Meet Max, Jamie, and Sophie....
TL;DR: From the Fortune 500 class of 1955, fewer than ten per cent remain on the list today. McKinsey not only survived. It became the benchmark against which management consulting is measured. The deeper reason is not strategy, marketing...
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The writers behind this newsletter.
I track the early signals shaping the future of money, business, reputation, and media – before they harden into normal life. Behavioural analysis, fintech, trust, systems. No hype. Just clarity. A fixed analytical voice, not a personal identity.
Diagnostic tools for Advisors, founders, CEOs. Lens: criminology — systems that survive maximum pressure reveal mechanisms comfortable organizations never test. Senior-hire risk, AI discipline, institutions in AI search. No hype. Just mechanisms.
Twice-PhD scholar in psychology and philosophy. Criminologist, field researcher, depth psychologist. Decodes how culture, mentality and subculture drive human decisions — from boardrooms to criminal traditions across three continents.
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