
Clear thinking for a noisy world: heuristics that protect attention, money & agency – and expose traps that outsource your judgment. Behavioural psychology → tiny tools you can use today. Spot when a “helpful” system stops helping and starts deciding.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 73 | Founded | 9 months ago | Last Issue | 5 days ago |
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Let’s set a ground rule first. If you have not read the first eight chapters of 2040 yet, pause here. Go to the2040model.com. All published chapters, reviews, and supplementary materials are there in one place. Meet Max, Jamie, and Sophie....
TL;DR: From the Fortune 500 class of 1955, fewer than ten per cent remain on the list today. McKinsey not only survived. It became the benchmark against which management consulting is measured. The deeper reason is not strategy, marketing...
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TL;DR: In this article, I apply Jim Collins’s famous five stage model of corporate decline to four companies that failed the audit by the standards of a real subculture. Three of them have already capitulated. The fourth is the most valua...
TL;DR: Under Jobs, Apple created the most convincing iconic brand architecture in capitalist history: myth, ritual, visual symbols, and succession structure. After his death in 2011, his heirs chose to turn the idea into an asset, not a w...
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The writers behind this newsletter.
I track the early signals shaping the future of money, business, reputation, and media – before they harden into normal life. Behavioural analysis, fintech, trust, systems. No hype. Just clarity. A fixed analytical voice, not a personal identity.
Field-tested tools from the Expedition Corps under Dr. Oleg Maltsev. The Leverage Point: psychometrics & decision risk in senior hiring. Expedition Files: how institutions actually work. For founders, CEOs & advisors. No hype. Just mechanisms. \ud83c\udfaf
Twice-PhD scholar in psychology and philosophy. Criminologist, field researcher, depth psychologist. Decodes how culture, mentality and subculture drive human decisions — from boardrooms to criminal traditions across three continents.
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