
Behavioural psychology, fintech and durable communities. I look at trust, incentives, belonging and the early signals that show why some human systems last while others fall apart.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
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| Issues | 79 | Founded | a year ago | Last Issue | 8 days ago |
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TL;DR: This article is about the person inside the community, not the platform, the metrics, or the brand around it. Because in the end, the most important asset in any community is the individual who makes other people more capable, more...
Loyalty programmes have become highly optimised and highly reproducible. This is the first piece in the series I announced here, looking more closely at what businesses may need to rethink about the relationships they build around people....
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On 23 July 2026, Elon Musk gave an interview to The Economist. Zanny Minton Beddoes, editor-in-chief of the magazine, came to the Texas Gigafactory. Part of the conversation focused on Musk’s view of what the world will look...
In this article I take apart Substack’s new policy through four lenses: the architecture of my novel «2040», and the critical work of three colleagues on the platform: Dr Sam Illingworth, Dr Oleg Maltsev, and Carey Lening.
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TL;DR: After 9/11, a small group of US Treasury lawyers discovered that the dollar, clearing systems, and SWIFT could do what aircraft carriers could not: paralyse entire economies without a single shot. Edward Fishman’s «Chokepoints» doc...
Subscribers, engagement, traffic and sponsorship for Heuristics vs Traps.
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The writers behind this newsletter.
Behavioural psychologist, 10+ years in fintech, and author of Fintech Novel 2040. My work explores what makes communities durable — how trust, belonging, incentives and shared memory turn audiences into systems that survive change.
See what the org chart, dashboard and AI don't show you. I write for founders, CEOs and advisors about people, power, hidden dependencies and behaviour under pressure. QuorumLab.
Ukrainian scholar and field researcher studying how to make the unknown understandable — then turn understanding into practical results.
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