Marketing on a Budget
Miriam OdabeMarketing and go-to-market strategy for Startups, Small and Medium-sized Businesses (SMBs)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 49 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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miriamodabe1.substack.comLatest Issues
Did you know there is a stage in business when you leave innovation to competitors?
Did you know there is a stage you reach in business where you leave innovation entirely to your competitors? They unlock it, you watch, then you copy.
Innovation is a key aspect of your marketing strategy, and today let me show you how.
C...
How Chinese Businesses Are Taking Over Markets Globally
A few days ago, I was speaking with a CEO whose partnership with a Chinese factory had fallen through. He’d moved on to a different one.
But he mentioned something: the factory he dropped had kept in touch for months, and he’d be buying fr...
The Tiering Strategy: Using the "Good-Better-Best" Pricing Strategy To Increase Sales
I talk a lot about building a commercial system that drives customer acquisition. A system that leads to predictable revenue.
But when I talk about marketing and customer acquisition, pricing is a key part of that.
You cannot acquire cu...
My Pre, During And Post Playbook For Converting Events Into Sales
I love to attend exhibitions and events so I can count all the commercial teams and SMEs staring back at me.
Well, maybe that’s not my primary reason for attending. But does this occur often? Yes. Are you ready to do anything about it to i...
How Small Businesses Grow To Become Large Businesses
Someone once told me that at every point in business, you are selling something. They were not wrong.
I was raised by entrepreneurial parents, which meant working in and contributing to the family business from a young age. Selling is the...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Marketing on a Budget.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Teaching startups and SMEs quick marketing (and sales) fixes. And I'm also the go-to person when you need a GTM or growth consultant to do it for you. Executed strategies for F500. Former Country Brand Marketing, Budweiser.
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