Marketing on a Budget
Miriam OdabeMarketing and go-to-market strategy for Startups, Small and Medium-sized Businesses (SMBs)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 52 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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miriamodabe1.substack.comLatest Issues
How Do You Get Customers Coming Back To Buy When They Don't Have a Need a Product?
Shoes aren’t groceries. Most people don’t need to buy a new pair every month.
For a shoe retailer, how do you keep customers coming back when they might only need new shoes for a wedding, a party, or a special occasion?
ShoeDazzle found a...
20 Important Marketing Terms Every Business Should Understand First
A founder I was working with came to me and said “I want to work on my positioning and messaging”, but by the time I unpacked their business, they didn’t have a functional product. They needed help with product strategy and understanding th...
Your Customers Love You. So Why Aren’t More People Buying?
You started a business a few years ago. You got your first customer, delivered a good job, and they came back every time. Then they referred you to someone else, who became a customer too.
Over time, you built a decent customer base. Peopl...
Did you know there is a stage in business when you leave innovation to competitors?
Did you know there is a stage you reach in business where you leave innovation entirely to your competitors? They unlock it, you watch, then you copy.
Innovation is a key aspect of your marketing strategy, and today let me show you how.
C...
How Chinese Businesses Are Taking Over Markets Globally
A few days ago, I was speaking with a CEO whose partnership with a Chinese factory had fallen through. He’d moved on to a different one.
But he mentioned something: the factory he dropped had kept in touch for months, and he’d be buying fr...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Marketing on a Budget.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Teaching startups and SMEs quick marketing (and sales) fixes. And I'm also the go-to person when you need a GTM or growth consultant to do it for you. Executed strategies for F500. Former Country Brand Marketing, Budweiser.
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