Marketing on a Budget
Miriam OdabeMarketing and go-to-market strategy for Startups, Small and Medium-sized Businesses (SMBs)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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miriamodabe1.substack.comLatest Issues
My Pre, During And Post Playbook For Converting Events Into Sales
I love to attend exhibitions and events so I can count all the commercial teams and SMEs staring back at me.
Well, maybe that’s not my primary reason for attending. But does this occur often? Yes. Are you ready to do anything about it to i...
How Small Businesses Grow To Become Large Businesses
Someone once told me that at every point in business, you are selling something. They were not wrong.
I was raised by entrepreneurial parents, which meant working in and contributing to the family business from a young age. Selling is the...
Should You Use Your Name as Your Business Name?
Hello there!
Picture two founders starting consulting firms.
Scenario 1: launches Ernest Young Consulting. She is the face of the business, the person clients come to see, the person speaking at events, writing the LinkedIn posts and even...
Why Unboxing, Packaging, And Digital Presentation Are Great Marketing Tools
When sales drop, the first instinct for business owners is to tighten up promotional activities on Facebook and social media.
But marketing is more than just “more eyeballs”. It has an internal aspect, as well as an external. The internal...
How To Use Your Value Proposition And USP To Craft Your Marketing Messaging
You’ve heard the word ‘messaging’ a lot and probably wonder what that really means and how it applies to your business.
In the last article, we established a Unique Selling Proposition (USP) and how it differs from your value proposition....
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Marketing on a Budget.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Teaching startups and SMEs quick marketing (and sales) fixes. And I'm also the go-to person when you need a GTM or growth consultant to do it for you. Executed strategies for F500. Former Country Brand Marketing, Budweiser.
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