The Marketing Black
Tope OlofinWriting about the work that comes before marketing, growth, and certainty. Especially when you’re building something and the signals aren’t clear yet.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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themarketingblack.substack.comLatest Issues
Can You Build a Business by Marketing on a Budget?
Every business I gave up on, I had a marketing budget.
I got a notification from a subtack called Marketing on a Budget and I found myself saying out loud, is this even possible? As someone who attempted to build a business with personal f...
Are 155 Requests a Strong Enough Market Signal?
Before I answer that, I didn’t abandon AreaCheck.
Between juggling a new job, raising a toddler, wifing and trying to lose weight, I kept coming back to one question.
Where do I find people who are mostly likely to use AreaCheck?
I was c...
Build. Burnout. Crash
I shut everything down.
The product was good. Sales were coming in. Everything looked fine. But I woke up one morning and packed up everything.
It was a skincare company.
And the reason I shut it down was simple. I was tired of being eve...
How to Run a Test and Still Learn Nothing
The first run brought in a sale, so I ran it again and nothing happened.
Same channel. Same product.
That should have been easy to read.
It wasn’t.
Because I didn’t actually repeat the same test.
And that’s where the problem starts.
#...
A Sale Doesn’t Always Show You What Worked
Getting a sale feels like progress.
But a sale doesn’t always tell you what actually worked. Sometimes it just looks that way.
The real problem with early sales is not that they are few. It’s that they can make you think you understand wh...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Marketing Black.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
For bootstrapped founders who want evidence before ego. I break down how to test demand, price properly, and avoid building what no one will pay for.
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