The Marketing Black
Tope OlofinWriting about the work that comes before marketing, growth, and certainty. Especially when you’re building something and the signals aren’t clear yet.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 65 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
Read this Newsletter
themarketingblack.substack.comLatest Issues
Build. Burnout. Crash
I shut everything down.
The product was good. Sales were coming in. Everything looked fine. But I woke up one morning and packed up everything.
It was a skincare company.
And the reason I shut it down was simple. I was tired of being eve...
How to Run a Test and Still Learn Nothing
The first run brought in a sale, so I ran it again and nothing happened.
Same channel. Same product.
That should have been easy to read.
It wasn’t.
Because I didn’t actually repeat the same test.
And that’s where the problem starts.
#...
A Sale Doesn’t Always Show You What Worked
Getting a sale feels like progress.
But a sale doesn’t always tell you what actually worked. Sometimes it just looks that way.
The real problem with early sales is not that they are few. It’s that they can make you think you understand wh...
The Product Works. So Why Aren’t People Buying?
The moment AreaCheck stopped being just an idea for me was when I saw a payment alert. Someone had paid for a report on Lawani Street in Onike.
There had been no conversation before it. No negotiation. Just the alert.
One sale does not pr...
IWD Special: The Version of Strength I Had to Unlearn
There was a time in my life when I hated being a girl.
Growing up, the world around me made it seem like being female came with a long list of restrictions. Girls were warned about how we dressed because we might make the boys sin. We were...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Marketing Black.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
For bootstrapped founders who want evidence before ego. I break down how to test demand, price properly, and avoid building what no one will pay for.
Frequently Asked Questions
How can I access the email archive for The Marketing Black?
You can find recent issues that have been published by The Marketing Black on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Marketing Black have?
To see how many people subscribe to The Marketing Black, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Marketing Black?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Marketing Black as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Marketing Black?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Marketing Black using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Marketing Black?
Scroll up to where it says Related Newsletters to see other publications like The Marketing Black. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Marketing Black?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.