The Marketing Black
Tope OlofinWriting about the work that comes before marketing, growth, and certainty. Especially when you’re building something and the signals aren’t clear yet.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 58 | Subscribers | Read | themarketingblack.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
If I Don’t Launch, No One Can Say No
This post marks a shift from thinking about building to actually launching.
When Your Minimum Viable Product(MVP) Stops Being an Experiment
This article was written while building a manual MVP, a street-level intelligence service meant to help people make better housing decisions before committing to long-term rental agreements.
Clocking In
I’m about a month into my new Substack routine and I already feel behind.
Building Reveals What You're Obsessed With
This piece looks at what building can quietly expose about a founder. It started with curiosity about accelerator scrutiny and ended with uncomfortable questions about pricing, effort, and what actually gets rewarded.
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Authors
The writers behind this newsletter.
I write about testing ideas and making decisions while building products, before stories harden and momentum gets mistaken for meaning.
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