The Marketing Black
Tope OlofinWriting about the work that comes before marketing, growth, and certainty. Especially when you’re building something and the signals aren’t clear yet.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 62 | Subscribers | Read | themarketingblack.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Product Works. So Why Aren’t People Buying?
The moment AreaCheck stopped being just an idea for me was when I saw a payment alert. Someone had paid for a report on Lawani Street in Onike.
IWD Special: The Version of Strength I Had to Unlearn
There was a time in my life when I hated being a girl.
I Got My First Sale. Now what?
This was written to document a moment builders don’t often talk about.
If You’re Bootstrapping, Watch How You Ask
Last week, I wrote about deliberately stalling my distribution plan. I stalled for almost two weeks before completing the landing page for my MVP. I told myself I was anticipating being told no. That was true, but it was incomplete.
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Authors
The writers behind this newsletter.
For bootstrapped founders who want evidence before ego. I break down how to test demand, price properly, and avoid building what no one will pay for.
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