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The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues62Foundeda year agoLast Issue10 days ago
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Latest Issues

They felt great about the strategy. The people executing it? Not so much.

The people who built the strategy felt great about it. The people who had to execute it had a very different experience.

This week’s Featured Musing kicks off a six-part series on the traps inside the Strategy Trap, starting with what happ...

10 days ago
10
1

The Leadership Team Thinks It's Aligned. It Probably Isn't.

Excitement is a useful fuel, but a terrible filter.

This week I’m sharing a story about a time my own excitement got in the way of good judgment, and what the science says about why that happens to all of us. There’s also a great article...

17 days ago
2

Strip It Down

It turns out “leverage our synergistic ecosystem” doesn’t actually mean anything. Who knew?

This week we’re diving deep into the power of simple, clear language. From Rick Rubin’s advice on stripping things to their essence, to why the sma...

23 days ago
7
4

Money Moves People. Until It Doesn't.

It all starts inside people’s heads.

This week we get into the science of what actually drives people, and what you can do about it.

We look at motivation from a few different angles: the three incentive levers every leader should be pull...

a month ago
13
6

Future-you is going to be tempted

Purpose doesn’t maintain itself. Neither does belonging. Neither does your strategy.

This week’s Musings makes the same argument from a few different directions: the things that matter most at work—executing on your strategy, building a cu...

a month ago
3

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  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned speaker/advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

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