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The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues67Foundeda year agoLast Issue11 days ago
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Latest Issues

The Ivory Tower Trap

Leadership and coaching are not the same skill, and a lot of teams are run by someone who thinks they are.

This issue closes out the series on the six traps nested inside the larger Strategy Trap, and it’s built around the importance of co...

11 days ago
4

Why hitting every function's target doesn't guarantee the strategy works

Every function on your team can hit its goals, and the strategy still doesn’t produce results.

That’s usually a coordination problem, not a talent problem. This week’s Featured Musing covers why functional org charts create clarity inside...

18 days ago
4
2

You have to say it way more than feels necessary

You told them once. Surely that was enough.

This week’s theme is the Signal Fade Trap—the fourth of six traps in the series. You launch the strategy, everybody claps, and then two months later it’s like the whole thing never happened. A si...

25 days ago
2
2

The Overcommitment Trap

The barnacles are winning. Here’s what to do about it.

This week’s Musings is basically a love letter to capacity — protecting it, respecting it, and not letting a thousand little barnacles eat it alive. We’ve also got a fascinating new vo...

a month ago
12
3

Is your team in the 5%?

Only about 5% of employees understand their company’s strategy. Is yours beating the average?

That’s the Complexity Trap, and it’s Part 2 of my six-part series on the traps hiding inside the bigger Strategy Trap. The short version is that...

a month ago
11
2

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  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned speaker/advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

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