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The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues74Foundeda year agoLast Issue8 days ago
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Latest Issues

Stop Hiring the Hero

Ever hired someone who crushed the interview and then spent the next two years making everyone else’s job harder?

Your hiring process might be built to reward the hero’s story, when the job actually needs someone who’s good at handing the...

8 days ago
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Something’s Not Adding Up

A green scorecard doesn’t guarantee a healthy business.

This week I’m digging into why so many companies have a pile of metrics instead of an actual measurement system, and what it takes to build one that connects all the way up to the num...

15 days ago
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Alignment is Overrated

Alignment is not the end all, be all that we chalk it up to be.

This week I’m making the case that alignment is overrated, and commitment is the mindset that makes all the difference to execution. We’ve got a couple articles that really di...

22 days ago
14

Best Buy's strategy just failed. (It hasn't happened yet.)

What if your new strategy already failed?

That’s this week’s opener: a premortem on Best Buy’s new strategy, imagined eighteen months out and picked apart by four people who’d know. From there we make the case for why “priority” never shou...

a month ago
4
4

The Guessing Game Your Team Plays With Your Instructions

An instruction that seems obvious in your head can turn into a lot of guesses once your team has to act on it.

But hey, the machine can come to the rescue! This week I’m diving into how AI can actually help with this if you use it as a mir...

a month ago
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  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned speaker/advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

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