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The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues77Foundeda year agoLast Issue6 days ago
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Latest Issues

Seven things to get clear on before you launch a strategy

Every season, legendary basketball coach John Wooden started by taking time to teach his players how to put on their socks.

Yes, socks. His reasoning was that wrinkles cause blisters, and blisters get in the way of practice and games, so a...

6 days ago
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Your Company Values Should Actually Do Something

Enron’s core values were Integrity, Communication, Respect, and Excellence. Oops.

Values can and should be powerful execution drivers. But all too often they’re meaningless posters and not much else. This week we dive into how to make them...

13 days ago
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The Expert Trap: When Success Makes You Stop Asking Questions

Expertise ain’t always what it’s cracked up to be.

This week, I came across a quote from Henry Ford saying he didn’t have experts in his company because they were too sure of themselves. I was fascinated, so I dug into it, and even more fa...

19 days ago
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Stop Hiring the Hero

Ever hired someone who crushed the interview and then spent the next two years making everyone else’s job harder?

Your hiring process might be built to reward the hero’s story, when the job actually needs someone who’s good at handing the...

a month ago
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Something’s Not Adding Up

A green scorecard doesn’t guarantee a healthy business.

This week I’m digging into why so many companies have a pile of metrics instead of an actual measurement system, and what it takes to build one that connects all the way up to the num...

a month ago
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  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned speaker/advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

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