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The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues36SubscribersRead mistere820.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

When the Shortcut Becomes the Trap: All Time Strategy Trap Fail #8

This week is a little different. We start with the tale of a shortcut that turned tragic, where losing focus on the north star can be disastrous.

17 days ago
2
0

Top 10 Strategy Trap Fails of All Time -- #10: The Car Nobody Wanted

We often study success. We read biographies of billionaires and case studies of unicorns, hoping to copy their playbook.

a month ago
2
1

Less Room. Better Work.

I came across this line in Abundance by Peter Diamandis and Steven Kotler, and it hit me with intense clarity:

a month ago
5
4

Authors

The writers behind this newsletter.

  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

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