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The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues59Foundeda year agoLast Issue6 days ago
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Latest Issues

Money Moves People. Until It Doesn't.

It all starts inside people’s heads.

This week we get into the science of what actually drives people, and what you can do about it.

We look at motivation from a few different angles: the three incentive levers every leader should be pull...

6 days ago
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Future-you is going to be tempted

Purpose doesn’t maintain itself. Neither does belonging. Neither does your strategy.

This week’s Musings makes the same argument from a few different directions: the things that matter most at work—executing on your strategy, building a cu...

13 days ago
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Your Sequencing Is Lying to You

The wise man Steve Miller had it right. Time keeps on slipping, slipping, slipping into the future.

This issue is essentially a love letter to time. How your customers value it. How you spend it. How using it well in your execution can mak...

20 days ago
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The Case for Doing Nothing

This week I’m doing nothing, and it’s glorious...and surprisingly productive.

Slowing down has a way of opening things up. Your thinking, your sense of what’s enough, and even your ability to hear the people around you. This week’s newsle...

a month ago
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3

I Used to Think Momentum Was a Sports Cliché. I Was Wrong.

Want to win big? Think small…at least at first.

This week’s Musings digs into why small wins matter more than most leaders realize, what 12,000 diary entries reveal about what actually drives performance, and a clinical framework from Dr....

a month ago
6

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  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned speaker/advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

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