Reletter
Artwork for The Strategy Trap Newsletter

The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues71Foundeda year agoLast Issue7 days ago
Active

Read this Newsletter

mistere820.substack.com
Artwork for The Strategy Trap Newsletter

Latest Issues

Best Buy's strategy just failed. (It hasn't happened yet.)

What if your new strategy already failed?

That’s this week’s opener: a premortem on Best Buy’s new strategy, imagined eighteen months out and picked apart by four people who’d know. From there we make the case for why “priority” never shou...

7 days ago
4
2

The Guessing Game Your Team Plays With Your Instructions

An instruction that seems obvious in your head can turn into a lot of guesses once your team has to act on it.

But hey, the machine can come to the rescue! This week I’m diving into how AI can actually help with this if you use it as a mir...

14 days ago
6
2

Just Say No

Saying no is easy in theory and brutal in practice.

Most of our hardest decisions aren’t even about right versus wrong. They’re about picking between two things that are both true, both important, and both going to cost something no matter...

21 days ago
6
4

The Conventional Business Wisdom Trap

Conventional wisdom deserves an expiration date.

Keeping in the spirit of defying conventional wisdom, I’m wrapping up my six-part Strategy Trap series this week with Part 7 of 6. :-)

This week’s musing examines the assumptions behind how...

a month ago
5
1

The Ivory Tower Trap

Leadership and coaching are not the same skill, and a lot of teams are run by someone who thinks they are.

This issue closes out the series on the six traps nested inside the larger Strategy Trap, and it’s built around the importance of co...

a month ago
4
1

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Strategy Trap Newsletter.

SubscribersEngagement71Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned speaker/advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

  • Frequently Asked Questions

    How can I access the email archive for The Strategy Trap Newsletter?

    You can find recent issues that have been published by The Strategy Trap Newsletter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Strategy Trap Newsletter have?

    To see how many people subscribe to The Strategy Trap Newsletter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Strategy Trap Newsletter?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Strategy Trap Newsletter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Strategy Trap Newsletter?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Strategy Trap Newsletter using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Strategy Trap Newsletter?

    Scroll up to where it says Related Newsletters to see other publications like The Strategy Trap Newsletter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Strategy Trap Newsletter?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.