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The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues64Foundeda year agoLast Issue11 days ago
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Latest Issues

The Overcommitment Trap

The barnacles are winning. Here’s what to do about it.

This week’s Musings is basically a love letter to capacity — protecting it, respecting it, and not letting a thousand little barnacles eat it alive. We’ve also got a fascinating new vo...

11 days ago
9
3

Is your team in the 5%?

Only about 5% of employees understand their company’s strategy. Is yours beating the average?

That’s the Complexity Trap, and it’s Part 2 of my six-part series on the traps hiding inside the bigger Strategy Trap. The short version is that...

18 days ago
11
2

They felt great about the strategy. The people executing it? Not so much.

The people who built the strategy felt great about it. The people who had to execute it had a very different experience.

This week’s Featured Musing kicks off a six-part series on the traps inside the Strategy Trap, starting with what happ...

25 days ago
13
1

The Leadership Team Thinks It's Aligned. It Probably Isn't.

Excitement is a useful fuel, but a terrible filter.

This week I’m sharing a story about a time my own excitement got in the way of good judgment, and what the science says about why that happens to all of us. There’s also a great article...

a month ago
4

Strip It Down

It turns out “leverage our synergistic ecosystem” doesn’t actually mean anything. Who knew?

This week we’re diving deep into the power of simple, clear language. From Rick Rubin’s advice on stripping things to their essence, to why the sma...

a month ago
8
4

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  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned speaker/advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

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