Reletter
Artwork for The Strategy Trap Newsletter

The Strategy Trap Newsletter

Kevin Ertell

Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues82Foundeda year agoLast Issue9 days ago
Active

Read this Newsletter

mistere820.substack.com
Artwork for The Strategy Trap Newsletter

Latest Issues

Three ways to fix your next meeting

I’ve scheduled more pointless meetings than I’d like to admit.

This week’s Musing is my attempt to make up for a few of them, and the fix is pretty simple. It mostly comes down to a little thinking before you send the invite. Then, right a...

9 days ago
6
6

Finished every activity, still not done

Your team can finish every activity in the plan and still not get it done.

This week’s Musing looks at why plans so often end up as lists of activities, and a simple “fill in the blank” that fixes it. (Featuring one of my own cringeworthy...

16 days ago
6
1

Three hours on one bullet point

Three hours on one bullet point is a personal record I’m not proud of.

This week’s issue is about what’s going on when a team gets stuck arguing over words. Usually there’s a decision underneath that the team hasn’t made yet, or an assumpt...

23 days ago
12
11

Does Your Strategy Have a Norman Door Problem?

Why are hotel showers so hard to figure out?

Don Norman, whose brilliant ideas power this week’s featured musing, explains why experiences like that stick with us. “Good design is actually a lot harder to notice than poor design, in part b...

a month ago
10
7

Fool’s Gold: The Success Measures That Don’t Measure Success

If your team hit every success measure in the plan, would you know whether the strategy actually worked?

In a lot of plans I’ve seen over the years, the answer is “not really.” A lot of success measures tell us the work got done, and that’...

a month ago
11
9

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Strategy Trap Newsletter.

SubscribersEngagement73Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Kevin Ertell

    Straight talk on strategy, leadership, and execution. Retail exec turned speaker/advisor helping companies get unstuck. Ex-Nike. Now at Mistere Advisory.

  • Frequently Asked Questions

    How can I access the email archive for The Strategy Trap Newsletter?

    You can find recent issues that have been published by The Strategy Trap Newsletter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Strategy Trap Newsletter have?

    To see how many people subscribe to The Strategy Trap Newsletter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Strategy Trap Newsletter?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Strategy Trap Newsletter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Strategy Trap Newsletter?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Strategy Trap Newsletter using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Strategy Trap Newsletter?

    Scroll up to where it says Related Newsletters to see other publications like The Strategy Trap Newsletter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Strategy Trap Newsletter?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.