Modern GTM
Mike WolberA newsletter for GTM operators.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 9 months ago | Last Issue | 13 days ago |
| Active | |||||
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moderngotomarket.substack.comLatest Issues
Modern GTM #38 | Overhiring … the right way
Happy Sunday!
I’m flying home from an amazing weekend in Jackson Hole - that place is absolutely amazing.
It’s been nice to have a bit of flexible time off (FTO) on my schedule. And I’m feeling confident about the leadership team we have...
Modern GTM #37 | Planning alignment - learn from my mistake
Happy Sunday!
As we stand up the second half (H2) of 2026, I’ve been reflecting a lot on our most recent planning process.
Our business is agile as it’s a marketplace with dependencies on both supply and demand. As a result, we are in a s...
Modern GTM #36 | The recipes that already exist in your pipeline
Happy Sunday!
This past week I got 30 minutes with another company’s sales team to talk about H2. I called the session “The Habits of Success” and shared 7 traits that separate good sellers from great ones.
I won’t bore you with all seven...
Modern GTM #35 | Hiring at scale - 3 things we're doing to add 16 AEs the right way
Happy Sunday!
We got approval to add 16 net new AEs to our sales organization over the next 2-3 quarters. Not backfills. These are new additions to our team due to exceptional productivity and capacity metrics (and the fact that the team k...
Modern GTM #34 | Build relationships with the vendors selling into your industry
Happy Sunday!
We’ve got 2 business days left in Q2. I hope everyone has some gas in the tank and is ready to deliver.
Something that is on my mind right now coming off of our industry’s biggest conference is the importance of having deep...
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Authors
The writers behind this newsletter.
Marketing + Sales guy with a heart for #Multifamily. Chief Revenue Officer @RentDynamics. \ud83c\udf99Podcast Host. Business growth, revenue strategy, marketing, + tech.
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