The Higher Standard by Molly Bossardt
Molly BossardtCandid notes from a marketer abroad—sharp takes on branding, business, and culture with a glass of Italian wine in hand.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 9 months ago | Last Issue | 8 days ago |
| Active | |||||
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mollybossardt.substack.comLatest Issues
You Can’t Save Your Way Out of This
The SVB DTC report dropped this week. I read the whole thing.
The market is stabilizing. The decline is slowing. If you have been watching this data for a few years, that might feel like permission to exhale.
It isn’t.
Stabilization is n...
I've been sitting on this for three years.
I’ve wanted to build this program for three years.
Three years of knowing exactly what it would look like, who it was for, what I’d teach inside it. Three years of talking myself out of it with the same loop of questions.
Will the industr...
The Occasion Wine Has Been Ignoring
I’ve been living in Italy for several months now.
Almost every evening looks the same. Outside, somewhere. A cold drink. Meats, cheese, bread on the table. A friend across from you. Conversation that runs two hours without anyone noticing....
The Democratization Paradox: What Portofino, Bare Nails, and Wine All Have in Common
Status Symbols Are Dying Everywhere. Wine Is Next.
I just spent a week on the Ligurian Coast.
Portofino. Cinque Terre.
The Higher Standard by Molly Bossardt is a reader-supported publication. To receive new posts and support my work,...
The Lesson Nike Learned From Reebok. And Why It's Wine's Next Big Opportunity.
I have been training for a 10k this Sunday (wish me luck) and somewhere between miles two and three this week, staring down at my running shoes, I started thinking about Nike. Specifically about a moment in their history that I cannot stop...
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Subscribers, engagement, traffic and sponsorship for The Higher Standard by Molly Bossardt.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Born into food, raised on taste. I write about wine, travel, and hospitality with a critical eye — equal parts generosity and discernment.
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