The Higher Standard by Molly Bossardt
Molly BossardtCandid notes from a marketer abroad—sharp takes on branding, business, and culture with a glass of Italian wine in hand.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | mollybossardt.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Democratization Paradox: What Portofino, Bare Nails, and Wine All Have in Common
# Status Symbols Are Dying Everywhere. Wine Is Next.
The Lesson Nike Learned From Reebok. And Why It's Wine's Next Big Opportunity.
I have been training for a 10k this Sunday (wish me luck) and somewhere between miles two and three this week, staring down at my running shoes, I started thinking about Nike. Specifically about a moment in their history that I cannot stop ...
Threading the Needle Between Visibility and Brand Identity
Last night, I hosted a workshop on visibility, social media, and why so many good businesses (and people) are still struggling to get seen online.
Join Me Tuesday, March 31: Why You’re Still Invisible Online
Over the past year, I’ve had a lot of conversations with winery owners, founders, and marketers who all say some version of the same thing.
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Authors
The writers behind this newsletter.
Born into food, raised on taste. I write about wine, travel, and hospitality with a critical eye — equal parts generosity and discernment.
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