The Higher Standard by Molly Bossardt
Molly BossardtCandid notes from a marketer abroad—sharp takes on branding, business, and culture with a glass of Italian wine in hand.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 9 months ago | Last Issue | a month ago |
| Active | |||||
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mollybossardt.substack.comLatest Issues
The Democratization Paradox: What Portofino, Bare Nails, and Wine All Have in Common
Status Symbols Are Dying Everywhere. Wine Is Next.
I just spent a week on the Ligurian Coast.
Portofino. Cinque Terre.
The Higher Standard by Molly Bossardt is a reader-supported publication. To receive new posts and support my work,...
The Lesson Nike Learned From Reebok. And Why It's Wine's Next Big Opportunity.
I have been training for a 10k this Sunday (wish me luck) and somewhere between miles two and three this week, staring down at my running shoes, I started thinking about Nike. Specifically about a moment in their history that I cannot stop...
Threading the Needle Between Visibility and Brand Identity
Last night, I hosted a workshop on visibility, social media, and why so many good businesses (and people) are still struggling to get seen online.
The presentation itself covered a lot of ground, from platform shifts to content strategy to...
Join Me Tuesday, March 31: Why You’re Still Invisible Online
Over the past year, I’ve had a lot of conversations with winery owners, founders, and marketers who all say some version of the same thing.
“We’re posting, but it’s not really doing anything.”
“Instagram engagement is way down.”
Or sim...
Wine Is Becoming Easy to Ignore
Why a category full of depth, beauty, and story is still failing to hold attention where modern relevance is built.
There is no shortage of story in wine, which is part of what makes the category so compelling to the people inside it. Wine...
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Subscribers, engagement, traffic and sponsorship for The Higher Standard by Molly Bossardt.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Born into food, raised on taste. I write about wine, travel, and hospitality with a critical eye — equal parts generosity and discernment.
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