The Higher Standard by Molly Bossardt
Molly BossardtCandid notes from a marketer abroad—sharp takes on branding, business, and culture with a glass of Italian wine in hand.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | mollybossardt.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Wine World Has a Snob Problem
And no, I am not saying everyone in the wine world is a snob. Quite the contrary.
The Currency of Attention
Why audience is no longer optional for founders and wine brands
Living in Italy Changed How I See Wine
Since moving to Italy, I’ve been more social than I ever was in the U.S.
Marketing Isn’t Evolving. It Is Being Rewritten.
How cultural behavior is outpacing the marketing playbook.
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Other publications recommended by the authors of this newsletter.
Authors
The writers behind this newsletter.
Born into food, raised on taste. I write about wine, travel, and hospitality with a critical eye — equal parts generosity and discernment.
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