The New Rules - A Bev/Alc Newsletter
Margaret Kerr-Jarrett, Emma Louise Tucker, Chris MaffeoDecoding beverage culture and the forces behind it. Trusted by the strategists and founders defining how the world drinks.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 80 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
newrulesbev.comLatest Issues
Blended Tequila Is Having a Moment. This Founder Wants to Own the Whole Category.
Charles Durazo has been popping up on my LinkedIn feed for a few years now, and it’s always been intriguing. He posts constantly, and not the usual founder content.
A rant at FedEx for delivering three bottles “red hot to the touch.” A sli...
Brands are remembering how to have fun
Welcome to Happy Hour, our quick-scroll guide to the news, views and moves of the bev/alc sector. Subscribe for the next one.
Subscribe now
What with all the adaptogenic sodas and protein beers and spiked energy drinks and electrolytes an...
What bottom-up really means in beverage brand building
PSA: there’s no jacuzzi without the plumbing.
Chris Maffeo’s family ran a wholesale business outside Naples for three generations, starting with his great-grandfather in 1884 and ending when his grandfather passed and the business closed a...
The three-year exit is only half the story
Today’s piece comes to you from Courtney O’Brien - founder of brand strategy consultancy The Outlier Initiative, and a former senior marketer at Coca-Cola, Gallo and Danone.
A few weeks ago, The New Rules profiled Jess Druey and th...
The Whole Foods lifer betting everything on wine
But before we begin - A quick note:
This issue is brought to you by Pickcraft. Full transparency: Pickcraft is a personal connection, and I’m personally vetting them for New Rules readers. If you’ve ever gotten quoted a six month...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The New Rules.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Writer, editor, information enthusiast.
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | Founder & Host MAFFEO DRINKS
Hey, I'm Margaret: writer, entrepreneur, and cofounder of Nihilo, Casa Malka Tequila, and Esther Rum. On The New Rules, I explore what it really takes to build beverage brands that shape culture.
Frequently Asked Questions
How can I access the email archive for The New Rules?
You can find recent issues that have been published by The New Rules on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The New Rules have?
To see how many people subscribe to The New Rules, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The New Rules?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The New Rules as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The New Rules?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The New Rules using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The New Rules?
Scroll up to where it says Related Newsletters to see other publications like The New Rules. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The New Rules?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.