The New Rules - A Bev/Alc Newsletter
Emma Louise Tucker, Margaret Kerr-JarrettDecoding beverage culture and the forces behind it. Trusted by the strategists and founders defining how the world drinks.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 52 | Subscribers | Read | newrulesbev.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
NEWBIES: Esther: not your usual rum brand
The food and bev space, right now, is plagued by trend blindness. Entire brands are being built around protein, fibre, adaptogens, beef tallow… whatever founders can grab onto.
Happy hour: your next beer is a puff of air
Welcome back. Pour yourself a drink, crack open a cold one, stir up a cocktail…. Because we’re getting into the news, views and stories we paid attention to this month. We do this every month, so if you’re not already, subscribe and join us...
Sake is a big challenge – and a big opportunity
Something is happening. I know something’s happening, because I went to my corner shop (in London) a few weeks back and spotted Suntory’s -196 shochu, vodka and soda RTD on the shelves, right next to BuzzBallz and cans of Heineken and Red S...
Behind the curtain at The New Rules: how we can help you
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Authors
The writers behind this newsletter.
London-based writer, editor and information enthusiast.
Hey, I'm Margaret: writer, entrepreneur, and cofounder of Nihilo, Casa Malka Tequila, and Esther Rum. On The New Rules, I explore what it really takes to build beverage brands that shape culture.
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