The New Rules - A Bev/Alc Newsletter
Margaret Kerr-Jarrett, Emma Louise TuckerDecoding beverage culture and the forces behind it. Trusted by the strategists and founders defining how the world drinks.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 77 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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newrulesbev.comLatest Issues
The three-year exit is only half the story
Today’s piece comes to you from Courtney O’Brien - founder of brand strategy consultancy The Outlier Initiative, and a former senior marketer at Coca-Cola, Gallo and Danone.
A few weeks ago, The New Rules profiled Jess Druey and th...
The Whole Foods lifer betting everything on wine
But before we begin - A quick note:
This issue is brought to you by Pickcraft. Full transparency: Pickcraft is a personal connection, and I’m personally vetting them for New Rules readers. If you’ve ever gotten quoted a six month...
Is beer…... cool again?
Welcome to Happy Hour, our quick-scroll guide to the news, views and moves of the bev/alc sector. Subscribe below for the next one.
We spend all month devotedly making notes for Happy Hour – scouring news stories, listening in on LinkedIn,...
Gardenista – turning cocktail love into brand love
A lot of the bev industry discourse, this year, has been dominated by one thing: the RTD. Enthusiasm for small, portable formats couldn’t be greater.
But for this episode of NEWBIES – where we profile young drinks brands – we’re talking ab...
Whiny Baby →Whiny. Jess Druey built a gateway wine at 22
If you’ve spent any time in wine circles the past few years, you’ve seen Whiny Baby. Jess Druey self-launched it at 22, DTC, California only. By 2023 she’d brought on partners and taken it nationwide into major retailers. Last September, Ga...
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Authors
The writers behind this newsletter.
Writer, editor, information enthusiast.
Hey, I'm Margaret: writer, entrepreneur, and cofounder of Nihilo, Casa Malka Tequila, and Esther Rum. On The New Rules, I explore what it really takes to build beverage brands that shape culture.
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