The New Rules - A Bev/Alc Newsletter
Margaret Kerr-Jarrett, Emma Louise TuckerDecoding beverage culture and the forces behind it. Trusted by the strategists and founders defining how the world drinks.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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newrulesbev.comLatest Issues
The ready-to-serve cocktail goldrush is here.
Every category has an origin story, and this one keeps repeating itself.
Someone who loves cocktails, but isn’t a bartender, tries to host a party. It goes badly, not because they’re bad hosts, but because making a proper drink for a room...
Almost everyone was wrong about Gen Z
Welcome to Happy Hour, our quick-scroll guide to the news and views of the bev/alc sector. Subscribe below for the next one.
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Two things we’ve spoken about a few times in this newsletter:
1)Gen Z is drinking, despite all the...
Non: the anti-minimalist minimalist
Non founder Aaron Trotman approaches taste through a chef’s lens: fruit, tannin, salinity, acidity, and balance.
Every single bottle of Non has to tick all of these boxes, whether that’s by roasting pears until the natural sugars carameli...
How to Actually Reach Today’s Drinker
A conversation with Ben Tannenbaum of LineLeap on why the old playbook for reaching consumers doesn’t work anymore.
I sat down with Ben Tannenbaum, who runs alcohol strategy at LineLeap (the nightlife platform that lets people skip the...
Faccia Brutto: Italian roots, American palate
Faccia Brutto makes bitter liqueurs that honour their Italian roots while keeping the modern American palate in mind. It’s a brand that’s grown slowly, honestly and with a lot of discipline – thanks to founder Patrick Miller’s background as...
Audience Metrics
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Writer, editor, information enthusiast.
Hey, I'm Margaret: writer, entrepreneur, and cofounder of Nihilo, Casa Malka Tequila, and Esther Rum. On The New Rules, I explore what it really takes to build beverage brands that shape culture.
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