The New Rules - A Bev/Alc Newsletter
Margaret Kerr-Jarrett, Emma Louise TuckerThe New Rules is a newsletter all about brand building in the bev/alc space.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Subscribers | Read | newrulesbev.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Happy Hour: beer ice, Velvet Blade, redacted tequila
Welcome to our first ever edition of Happy Hour: our once-a-month roundup of the booze news, moves, stories, opinions and thoughts we’ve been paying attention to.
"Nobody wants to go to your distillery tour"
Welcome to New Rules Features! This is a series exploring the trends, ideas, and strategies shaping brand building in the bev/alc space. This edition comes from our London-based editor, Emma Tucker.
What happens when you actually know how to sell things - the BRĒZ case study
Most beverage founders have a vision for how their product should taste. Fewer know how to make people care.
Building in an undeveloped category: Holmes Cay Premium Rum
That’s the question at the heart of Holmes Cay, a rum brand that’s spent the last few years doing just that.
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Authors
The writers behind this newsletter.
Hey, I'm Margaret: writer, entrepreneur, and cofounder of Nihilo, Casa Malka Tequila, and Esther Rum. On The New Rules, I explore what it really takes to build beverage brands that shape culture.
London-based writer, editor and information enthusiast.
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