The New Rules - A Bev/Alc Newsletter
Emma Louise Tucker, Margaret Kerr-JarrettDecoding beverage culture and the forces behind it. Trusted by the strategists and founders defining how the world drinks.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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newrulesbev.comLatest Issues
CASA J Tequila: The nine-year mission to bottle a memory
In the crowded landscape of modern tequila, where premiumization has shifted the focus from hype to producer-led craftsmanship, building something that truly stands out is a feat. So many brands start with a formula and look for a story. So...
NEWBIES: Field Trip – a THC spirit that understands the power of restraint
If alcohol has to stand up to any major competitor in the coming years, it’s going to be THC. It’s increasingly legalized around the world (although the looming federal ban in the USA is going to be interesting), it’s increasingly socially...
The gateway, not the gatekeeper: how No Sleep Beverage is rebuilding Nine Banded Whiskey
“We don’t want you to drink this in a leather chair. We don’t want you to drink this in a saloon exclusively. Take it and do whatever you want with it. Pour it over ice cream. It’s meant to be fun and meant to be empowering.” ~Charlie Rodma...
Happy hour: Pre-gaming is the move
Every month we watch what’s going on in the bev/alc industry, and then we serve our subscribers a perfectly mixed dose of news and views from the sector: who’s releasing what, what’s on founders’ mind, big rebrands, campaigns and announceme...
The chaos brands are winning
We’re about to say something controversial: ‘beautiful’ branding isn’t everything. Perfectly matched typefaces, lofty slogans and slick visuals aren’t always the answer.
As evidence of that, there’s a whole world of bev/alc brands making b...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Writer, editor, information enthusiast.
Hey, I'm Margaret: writer, entrepreneur, and cofounder of Nihilo, Casa Malka Tequila, and Esther Rum. On The New Rules, I explore what it really takes to build beverage brands that shape culture.
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