
We've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed on Black Friday? Been there... and we're here to help.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 42 | Subscribers | Read | commerceischaos.substack.com |
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It happens! The holiday season picks up, the train is chugging down the tracks at full steam ahead, and then you realize that you actually have no idea what the final cut off for holiday shipping is.
If you spend any time building or scaling a brand, you already know: the entire industry runs on the trade-show calendar. Expo West determines your spring. Shoppe Object sets your wholesale bets. Groceryshop quietly rewrites Q4.
If you run a supply chain—or frankly, any modern omnichannel business—you already know the truth: operations follow a completely different calendar than the one on your wall.
Every year I watch brands repeat the same ritual:
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The writers behind this newsletter.
Managing Partner, Hologram Capital \ud83e\uddbe Founder, Mvnifest full-stack product design and 3PL \ud83d\udce6 Investor, Endless Commerce omnichannel ops software ⚡ @GIR founder and alum \ud83d\udda4 Up all night to get lucky \ud83e\udea9
I once built a startup that burned out like a comet—that was my First Rodeo. \ud83d\udcab Now I write about getting back on the horse after you’ve been bucked off 100 times, healing, a happily crowded bookshelf, and building a life to love.
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