First Impression
Hema PadhuA newsletter for startup founders and marketers. I cover positioning, brand, GTM, and leadership.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 30 | Subscribers | Read | firstimpression.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Pivots — the art of reinventing ourselves.
For startups, a pivot isn’t a sign of failure. It’s a strategic shift, a new direction. Pivots can be a powerful way to adapt, transform, and thrive in an ever-changing world. But when it comes to our career pivots, they are not always easy...
How to hire and manage people smarter than you.
Every founder and leader is given this advice: Hire people smarter than you.
Ready to rebrand? Wait! Read this first.
Save time and money by addressing these key steps ahead of your rebrand or redesign.
The art of persuasive engagement
Early in my career, a CMO I worked for asked the marketing team what the #1 job of marketing was. We all came up with different answers, and none of them were what he wanted to hear. He walked up to the whiteboard and wrote one word—persuas...
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Authors
The writers behind this newsletter.
Interim CMO, consultant, and advisor to early-stage startups. I've worked with over 25+ startups, including Honeybook, DocSend (Dropbox), Maze, OctoAI, MadKudu, Liveblocks, and more. Learn more at https://www.hemapadhu.com/
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