Reletter
Artwork for First Impression

First Impression

Hema Padhu

A newsletter for startup founders and marketers. I cover positioning, brand, GTM, and leadership.

Platform
Substack
PricingFreemiumPublishesMonthly
Issues29SubscribersRead firstimpression.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How to hire and manage people smarter than you.

Every founder and leader is given this advice: Hire people smarter than you.

2 months ago
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Ready to rebrand? Wait! Read this first.

Save time and money by addressing these key steps ahead of your rebrand or redesign.

3 months ago
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The art of persuasive engagement

Early in my career, a CMO I worked for asked the marketing team what the #1 job of marketing was. We all came up with different answers, and none of them were what he wanted to hear. He walked up to the whiteboard and wrote one word—persuas...

4 months ago
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Do you have product-story fit?

How to hone your product's story to find narrative fit. How Impossible foods, Zapier, and Webflow found their product-story fit.

7 months ago
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Authors

The writers behind this newsletter.

  • Hema Padhu

    Interim CMO, consultant, and advisor to early-stage startups. I've worked with over 25+ startups, including Honeybook, DocSend (Dropbox), Maze, OctoAI, MadKudu, Liveblocks, and more. Learn more at https://www.hemapadhu.com/

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