Naming for Everyone
Caitlin Early Barrett, Nina BeckhardtGet weekly naming advice, resources, and insights on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett of Wild Geese Studio.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 143 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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namingforeveryone.substack.comLatest Issues
Your name's a bit gay!
First, thank you for the very supportive response to my newsletter last week about choosing a new name for myself. I got the first wave of responses while I was on a Zoom and I didn’t do a good job hiding my tears.
And, fittingly, since t...
Choosing a new name for myself
I feel weird writing about this in my ~business~ newsletter. Has major “here’s what being transgender taught me about B2B SaaS” vibes. But, hey, it’s Pride, this is the platform I’ve got, and I hope this will be interesting to a handful of...
Is it a bad name, or merely an honest one?
I’m reading Jenny O’Dell’s Saving Time: Discovering a Life Beyond the Clock. Excellent book.
In the first chapter, she references software called Staffcop.
“Woof,” I said out loud. “Yeesh. Bad name.”
The Business of Naming 2026...
Naming hall of horrors / hall of honors: Screenshot dispatch
Like you, I have a lot of screenshots on my phone
Most, I didn’t mean to take.
This weekend, I started the daunting task of digging my way out of the 5,000+ screenshots on my phone, largely to clear out dozens (I’m lying; it’s hundreds...
A bunch of repeatable truths about naming
Every now and then, I write something for The Naming Playbook (the monthly Wild Geese Studio newsletter for enterprise naming leads) that you might enjoy, and I share it here. Today is one of those days.
“Create names. Not too many. Most...
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Authors
The writers behind this newsletter.
Brand-language strategist and expert namer. Founder of Wild Geese Studio and Naming for Everyone. www.wildgeesestudio.com www.namingforeveryone.com
Naming expert. Founder of The Naming Group. Author of Naming at Scale.
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