Naming for Everyone
Early Barrett, Nina BeckhardtGet weekly naming advice, resources, and insights on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett of Wild Geese Studio.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 152 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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namingforeveryone.substack.comLatest Issues
Making time to fuck around
For the fifth year in a row, I shut the office down for two weeks to take an art class in Maine. I thought five years would feel like “enough” and I’d be ready to do something different next year, but no. I don’t know what “enough” of somet...
Big Names in Naming: The Eunice Park Episode
I talk with Eunice about…
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How she found naming through a Craigslist job post
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Experiences at big agencies, iconic naming studios, and the in-house side of things
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Her current role at SAP and how it differs from working outside-...
Big Names in Naming: The Win Platt Episode
I talk with Win about…
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How he got into naming, from Northbound to Amazon to Salesforce
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Seeing naming as an extension of business strategy
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How Salesforce handles naming requests (it’s unlike anything I’ve heard before)
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Ma...
Big Names in Naming: The Marc Hershon Episode
I talk with Marc about…
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His journey from radio to comedy to write to naming to comedy to naming to ultimately bringing ‘em all together
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Old-school naming brainstorm sessions with Lexicon
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Introducing new ways to working creati...
Big Names in Naming: The Rachel Metter Episode
I talk with Rachel about…
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Her path into naming, verbal identity, and coaching
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The overlap between naming and coaching, and how psychology became central to her work
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Why fear often goes unnamed in creative and corporate settin...
Key Facts
Audience Metrics
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Brand-language strategist and expert namer. Founder of Wild Geese Studio and Naming for Everyone. www.wildgeesestudio.com www.namingforeveryone.com
Naming expert. Founder of The Naming Group. Author of Naming at Scale.
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