Naming for Everyone
Caitlin BarrettGet weekly naming advice, resources, and insights on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett of Wild Geese Studio.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 120 | Subscribers | Read | namingforeveryone.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
I am so grateful for you
I won’t keep you long during the holidays, but I want to thank every single one of you for being here. It’s been so helpful to work out what I feel and what I know, and who I even am some days, in front of all of you, each Tuesday.
This is the future namers want
Despite the headline, this isn’t the newsletter about the Namer Survey—that will come in January! We got to 88 responses, which is an all-time high. Today’s newsletter is short because I’m going to try to write next month’s analysis of thos...
My year in naming
Most of naming moves pretty fast: You work intensely on a naming project for 3 to 5 weeks; sometimes longer for a big company-naming project, sometimes less if my role is to play a bit part in another agency’s project.
The 2025 Namer Survey is here
# Hello!
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Authors
The writers behind this newsletter.
Brand-language strategist and expert namer. Founder of Wild Geese Studio and Naming for Everyone. www.wildgeesestudio.com www.namingforeveryone.com
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