Naming for Everyone
Early Barrett, Nina BeckhardtGet weekly naming advice, resources, and insights on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett of Wild Geese Studio.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 154 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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INSIDE LOOK: The Business of Naming merch
FIRST: We’re down to fewer than 20 tickets left for The Business of Naming. If you like the merch below, make sure you get a ticket before they sell out, or you’ll miss your chance to get your hands on this hot gear:
The Business...
The Business of Naming 2026: Meet EVERYONE who will be speaking
Want a taste of what you’ll see onstage at this year’s The Business of Naming? Here’s a roundup of the exceptional folks who will be speaking. I’ve included a description of their talk, plus, if they’ve been a past guest on the podcast, I’v...
Making time to fuck around
For the fifth year in a row, I shut the office down for two weeks to take an art class in Maine. I thought five years would feel like “enough” and I’d be ready to do something different next year, but no. I don’t know what “enough” of somet...
Big Names in Naming: The Eunice Park Episode
I talk with Eunice about…
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How she found naming through a Craigslist job post
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Experiences at big agencies, iconic naming studios, and the in-house side of things
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Her current role at SAP and how it differs from working outside-...
Big Names in Naming: The Win Platt Episode
I talk with Win about…
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How he got into naming, from Northbound to Amazon to Salesforce
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Seeing naming as an extension of business strategy
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How Salesforce handles naming requests (it’s unlike anything I’ve heard before)
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Ma...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Brand-language strategist and expert namer. Founder of Wild Geese Studio and Naming for Everyone. www.wildgeesestudio.com www.namingforeveryone.com
Naming expert. Founder of The Naming Group. Author of Naming at Scale.
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