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Naming for Everyone

Caitlin Barrett

Get weekly naming advice, resources, and insights on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett of Wild Geese Studio.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues127SubscribersRead namingforeveryone.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

An AI overview told me my dad died in 2012

# Like the subject line says: Google’s AI overview told me my dad died in 2012

8 days ago
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A name that clears a preliminary trademark screening can still fail in the real world

Thank you to everyone who sent a kind note in response to last week’s newsletter. If I haven’t gotten back to you yet, know that I have read your emails and I appreciate you so much.

14 days ago
2
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Trying to be helpful in a harmful world

There are so many bad things happening right now. You probably just thought of a whole bunch of them. They might be the same ones I’m thinking about this week (a little different from the ones I thought about last week, though most carried ...

22 days ago
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The 2025 Namer Survey: Last year's best names, and your predictions for 2026

What caught the eyes of namers around the world in 2025? And based on everything that happened, what do they think will happen next?

a month ago
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Authors

The writers behind this newsletter.

  • Caitlin Barrett

    Brand-language strategist and expert namer. Founder of Wild Geese Studio and Naming for Everyone. www.wildgeesestudio.com www.namingforeveryone.com

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