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Get weekly naming advice, resources, and insights on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett of Wild Geese Studio.

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Substack
PricingOnly free issuesPublishesWeekly
Issues148Founded3 years agoLast Issue13 days ago
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Latest Issues

Big Names in Naming: The Rachel Metter Episode

I talk with Rachel about…

  • Her path into naming, verbal identity, and coaching

  • The overlap between naming and coaching, and how psychology became central to her work

  • Why fear often goes unnamed in creative and corporate settin...

13 days ago
4
1

Big Names in Naming: The Jed Rendleman Episode

I talk with Jed about…

  • How he became a namer after starting out as a teacher

  • Balancing naming work with his therapy practice

  • Fear 😎

  • Why rapport matters more than most namers realize

  • The “miracle question” as a way...

19 days ago
6

Big Names in Naming: The Laurel Sutton Episode

I talk with Laurel about…

  • Her path from Rutgers linguistics to co-founding Catchword to her own practice, Sutton Strategy

  • How linguistic disaster checks work, and what you can use them to uncover

  • Why clients want to skip them...

a month ago
5

Big Names in Naming: The Business of Naming Episode

This summer is hot as hell, in the bad way (sweaty, climate demise) and in the good way (fun projects, great collaborators, much to look forward to).

The big thing I have my sights set on is The Business of Naming 2026, the annual confere...

a month ago
6

A namer's to-do list

I had grand plans for queer-themed posts all month, and then I got pulled into a flurry of pitches and proposals. I know a lot of you were on some of these very same ones! I wish us all the best.

With this week’s proposals out the door, an...

2 months ago
4
3

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Authors

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  • Early Barrett

    Brand-language strategist and expert namer. Founder of Wild Geese Studio and Naming for Everyone. www.wildgeesestudio.com www.namingforeveryone.com

  • Nina Beckhardt

    Naming expert. Founder of The Naming Group. Author of Naming at Scale.

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