Naming for Everyone
Caitlin Barrett, Nina BeckhardtGet weekly naming advice, resources, and insights on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett of Wild Geese Studio.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 140 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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namingforeveryone.substack.comLatest Issues
Naming hall of horrors / hall of honors: Screenshot dispatch
Like you, I have a lot of screenshots on my phone
Most, I didn’t mean to take.
This weekend, I started the daunting task of digging my way out of the 5,000+ screenshots on my phone, largely to clear out dozens (I’m lying; it’s hundreds...
A bunch of repeatable truths about naming
Every now and then, I write something for The Naming Playbook (the monthly Wild Geese Studio newsletter for enterprise naming leads) that you might enjoy, and I share it here. Today is one of those days.
“Create names. Not too many. Most...
The Business of Naming 2026: Early bird tickets are live!
The longer I do this, the more community matters to me
I love namers, I love trademark lawyers, linguists, strategists, designers, and researchers. I love semioticians and poets and therapists and zine writers and comedians and novelist...
How to hire a naming freelancer
A secret of many (though not all!) branding/design/creative agencies that sell naming is that a lot of the naming isn’t done by them
Unless you’re a naming-only studio (and even then!), you might not have a full-time namer on staff....
Do you have any questions about naming?
Up top: I’m scheduling meetings with Philadelphia-based agencies on April 27 and 28th. If you’re in Philly and you want some free naming advice in exchange for a bit of candid talk about your team’s naming challenges, I’d love to get on you...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Brand-language strategist and expert namer. Founder of Wild Geese Studio and Naming for Everyone. www.wildgeesestudio.com www.namingforeveryone.com
Naming expert. Founder of The Naming Group. Author of Naming at Scale.
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