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Natalie Hanson, Ph.D.

I help SaaS and healthtech companies turn complex, cross-functional challenges into measurably better experiences for customers, patients, and employees. I have a special interest in working with companies committed to the business of women's health.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues43Foundeda year agoLast Issue5 days ago
Active

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Latest Issues

Sixteen Plates, One Orchestrator

Right now I have sixteen Claude threads open. Before Anthropic merged Claude’s chat and Cowork, that meant three threads in Cowork and thirteen more in the browser, invisible to each other. These days I can see them all in one place, though...

5 days ago

My Claude Wishlist

Anthropic recently merged Claude’s chat and Cowork into one workspace. Cowork still isn’t portable — it’s local to my machine — but for the first time my browser projects show up inside it too, so I’m not losing track of things across two s...

7 days ago

First impressions are about more than a product’s appearance

A first impression isn’t just how your product looks. In the first minute, users judge three things at once — appearance, utility, and usability — and the look only buys you attention, not adoption.

New on the blog: what actually decides w...

a month ago

The Task Is Not the Job

In 2016, AI pioneer Geoffrey Hinton said we should stop training radiologists, and his quote has been widely circulated in the decade since. Today, AI reads the scans and radiologists throughput has increased, and yet the field is short-sta...

a month ago
1

Encoding User Insights

A design system was the first proof that you can encode expertise so everything downstream inherits it. Now that AI builds against what you encode, the layer almost no one is encoding is the user.

New on the blog: why the next acceleration...

a month ago

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  • Natalie Hanson, Ph.D.

    SaaS Executive | FemTech Advisor & Investor | Board Member | Anthropologist | Sharing practical insights to drive innovation and growth in SaaS companies, especially those committed to the business of women's health.

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