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Nathan’s Substack

Nathan Baird

My personal Substack

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues4SubscribersRead nathanbaird.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Problem-Solution Fit: A Wolf in Sheep’s Clothing or Just Misused?

The number one reason innovations and start-ups fail is because we build something nobody wants. In other words, too many organisations still waste their time inventing solutions for non-existent customer needs! We start with “what” rather ...

a month ago
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You Can’t Brainstorm Your Way to Customer Empathy

I see it all the time, teams misguidedly think they’re doing Design Thinking and being customer-centric by brainstorming who their customers and potential customers are and what their jobs-to-be-done, needs and pains are. Even if you’re usi...

2 months ago
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Coming Soon...

In the meantime you can enjoy some of my Customer-Centric Innovation tools for FREE here: Methodry Tools

2 months ago
0
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Coming soon

This is Nathan's Substack.

2 months ago
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Authors

The writers behind this newsletter.

  • Nathan Baird

    Nathan is the founder of customer-driven innovation and growth firm Methodry and author of 'Innovator’s Playbook’, published by Wiley. He is an internationally experienced innovation strategist, facilitator, trainer and speaker living in Sydney.

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