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🧠 The Big Idea Your brain doesn’t perceive the present moment, it constructs it. Science journalist Jo Marchant reveals that “now” isn’t a fixed point in time; it’s a perspective your mind builds from sensations and memory.
The Big Idea: More often than not, quitting a job is not a well-thought-through decision. It’s a gut-level response to a single event: a comment, a setback, an opportunity.
The big idea: Disagreement isn’t a problem. In fact, it is often useful, necessary, and even healthy. The real trouble starts when disagreement hardens into conflict, and each side begins to see the other as foolish, irrational, or morally ...
The Big Idea: We’re raising kids in an environment engineered to capture their attention and keep them wanting more. More screens, more sugar, more stimulation. And the usual parenting advice just isn’t built for this world.
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
I co-founded Nerve, Babble, and the Next Big Idea Club. I host the NBI podcast and work with a team of wonderful people to deliver you a daily offering of new ideas in audio and text formats.
NYT bestselling author of Beyond Belief, Indistractable, Hooked | Former Stanford Lecturer helping you make sense of the science of behavior \ud83e\udde0
Writer of novels and other things.
Cornell Professor | Author | Speaker | Consultant | USA Today Bestselling Author of DEFY: The Power of No in a World that Demands Yes, Penguin Random House \ud83d\udcd6 Empowering you to break free from compliance + take back control.
Co-founder, Next Big Idea Club
Writer and book editor. Editorial director of The Next Big Idea Club. I share book recommendations, interview authors and publishing insiders at Author Insider, and occasionally publish my own stories and essays.
Science journalist. Author of HOTWIRED: How the Hidden Power of Heat Makes Us Stronger, out 3/17/26. Co-author of bestseller Outlive with Peter Attia. Retired thrill-seeker. SLC
Writer of novels and non-fiction. Book: This is the Door: The Body, Pain and Faith out from HarperOne in 2026
Called a thing "the Internet of Things." Wrote "How to Fly a Horse." New book "The Story of Stories—The Million Year History of a Uniquely Human Art" available now. storyofstori.es/buy
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