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Weekly ad creative Inspiration and strategy directly to your inbox. Helping you drive more revenue with paid media.

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Latest Issues

AI ads are wearing thin (here's what's winning)

Welcome back to another week of Nice Ads. In today's issue, we are going to be learning

  • Why founder ads are more important now than ever before

  • The UGC ad that you should be creating

  • How to make great faceless UGC

If you're...

11 days ago

The Instagram story static recipe

Welcome back to Nice Ads, the only newsletter on the internet teaching you creative strategy one ad at a time.

This week, we're going to be learning about

  • Why you're probably overthinking your ad creative?

  • A great hook for a Yapp...

18 days ago

How we made our best-performing ad this month in under an hour

Welcome back to Nice Ads. It's time once again to improve your creative strategy skills. In today's issue, we're going to be talking about

  • Why this one simple creative is scaling in one of our ad accounts

  • What you're doing wrong w...

25 days ago

Why your static ads look like everyone else's

Welcome back to a new edition of Nice Ads, the best newsletter to teach you creative strategy every week. In today's issue, we're going to be talking about

  • How to sell high-ticket products on Meta:

  • The secret to low-fi UGC

  • W...

a month ago

EGC is the new UGC (here's how to use it)

Welcome back to a new edition of Nice Ads. Strap in because we've got another three creatives ready to review. This week we're going to be learning

  • How to make better founder ads

  • Why you should think about making EGC content.

*...

a month ago

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Authors

The writers behind this newsletter.

  • Fraser Cottrell
  • Frequently Asked Questions

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