Niche Navigation
Paul SturrockBuild a business that lets you make a living doing the work you’d do anyway.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 8 years ago | Last Issue | a month ago |
| Active | |||||
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nichenavigation.substack.comLatest Issues
We Are as Water and Might as Well Get Good at It
When I was a kid, some of my favourite shows were The Lone Ranger, The Fugitive, and Kung Fu.
They all followed the same pattern. A resilient and resourceful hero leads a nomadic life. Each episode, they drift into a new town, connect with...
The Intrinsic Business
Image generated with ChatGPT (OpenAI)
The thing about talking to customers is that you hear things you aren’t ready to hear.
I was doing interviews, and somebody suggested that I was “just helping people build lifestyle businesses.” My im...
Build a business model your customers actually want
Founders often obsess over building the right product while overlooking a critical decision: choosing an effective business model.
Your customers don’t just buy a solution—they buy into how you deliver value and how they pay for it. A poor...
The Business Model Makes the Difference
I heard mention on the podcast the other day that “there are only 9 business models”. I started researching what these might be, but couldn’t find any definitive list or explanation.
But I also realised that this is the wrong question. T...
Wayfinding without Maps
"Intelligence is knowing what to do when you don't know what to do." - Jean Piaget
Every founder faces a fundamental paradox: you need to know where you're going, but if you're building something truly original, you can't possibly know...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Niche Navigation.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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