Digital marketing e universi paralleli
Nicola FerrariUna newsletter che parla di marketing digitale scritta da uno strategist piuttosto umanista.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 61 | Subscribers | Read | nicolaferrari.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Il problema dei 3 KPI
Ho ripensato alla serie (che è prima di tutto una trilogia di libri) e soprattutto al problema fisico da cui deriva il nome leggendo un articolo dedicato al duro equilibrio tra brand building e performance marketing.
Alla fine arriva Kotler
Prima della sigla: ogni disciplina ha i suoi numi tutelari, in bene o in male.
La noia del fashion marketing (?!)
Prima della sigla: giovedì, al termine di una presentazione, si ragionava con un cliente del fatto che i brand fashion abbiano continuamente bisogno di creare racconto e stimolare interesse da parte del pubblico. Ecco, ho pensato, ho l’assi...
‘I’ve never seen anything like this’
Temu come best-in-class? No, però permette di ragionare su alcuni snodi importanti per una campagna marketing. Partiamo dallo spot visto anche a Sanremo:
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Authors
The writers behind this newsletter.
Digital marketing strategist piuttosto umanista
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