Nicola Graham
Sharper questions, every Thursday. I think out loud here about the questions that actually matter: decision-making under uncertainty, the commercial case for women's sport, and where sports technology is genuinely heading versus where the hype says it is.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 125 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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nicolagraham.substack.comLatest Issues
Issue No.92: Is community the real asset?
Where we start
This week in the journal, I proposed that the fan relationship is the under-priced asset in women's sport, and that the value sits where global capital meets local community: the ‘glocal’ question. That leaves a sharper...
Issue No.91: More than stadiums
Where we start
When people talk about investing in women's sport, the initial thought is a team, a league, or a stake in a club, the visible layer. However, sport doesn't create the fantastic emotional experience we all love without in...
Issue No.90: Building on its own terms
Where we start
On the journal this week, the argument was that women’s sport isn’t 20-30 years behind men’s sport. It’s on its own growth path, and it should be built with its own strategy rather than inheriting male counterparts’ stru...
Issue No.89: Early, not unprofitable
Where we start
The NFL is roughly a hundred years old, and it did not reach its current position quickly or in a straight line. A franchise that cost a few thousand dollars in the 1930s was worth tens of millions by the 1980s, a climb...
Issue No.88: When clinical credibility doesn't sell
Where we start
A lot of the founders I meet in health, sport and performance tech are trying to solve a real problem. The science is sound. The future users are bought in. The opportunity is now. And still, the commercial room, investo...
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Strategic Intelligence is a newsletter for leaders at the intersection of sport, technology and investment.
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