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PrettyRich Digest

Lorainda Weekes

Business Strategy, Culture Analysis, and Rich Thinking. Smart Reads for the Ambitious

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PricingOnly free issuesPublishesWeekly
Issues25Foundeda year agoLast Issue3 months ago
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Latest Issues

If I Ran It: Kylie Jenner's Bombshell Era

Welcome to If I Ran It, a new PRD series where I take a brand, celebrity, or company that is underperforming and build out the strategic playbook I would actually run.
This week: Kylie Jenner

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Nobody Wants to Work these Days

When Kimberly said that my immediate response was “ Yeah, I’m tired as fuck. I hate working.” Which was true and — still partially true.

The truth is, I hate working towards something I’m not passionate about. As a girl who started from r...

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You Want to be a Cool Girl Founder?

On my flight to Key West to visit family, I started thinking about what it means to be a cool girl and what it means to be a cool girl founder.

I concluded the question isn’t which industry is cool right now. It’s what does cool girl posit...

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THE DIGEST: A WEEKLY BRIEF ON EVERYTHING MONEY+BUSINESS
WEEK OF MARCH 29TH - APRIL 5TH + Q1 2026

Happy Sunday! My favorite day of the week!

The Digest is a new section I changed from On the Radar which was more m...

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Community Is Overdone and Manufactured

“Build a Community! Start a Club!”

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  • Lorainda Weekes

    Product + Data Engineer writing about how business, money, culture, + tech shape markets, companies, and modern consumer behavior.

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