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Philosophy of building a life with standards: the thinking behind the brand, not the brand itself.

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PricingOnly free issuesPublishesTwice weekly
Issues4Founded6 months agoLast Issue6 months ago
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fromcasavictor.substack.com
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Latest Issues

How I Learned to Take Up Space Without Announcing It

I went alone.

No friend to walk in with, no one to check expressions with across the room, no buffer between me and whatever the night was going to be. Just me, low rise jeans, a purple top, stomach out, walking into the Bel-Air lounge lik...

6 months ago
5

This Is Not a Brand: Why I’m Building a House (And Why You’re Invited)

This Is Not a Brand

At least, not in the way the word is used now.

I’m not interested in building something that exists primarily to be seen, optimized, or constantly explained. I’m not interested in chasing attention, virality, or releva...

6 months ago
1

Why I chose to be Bitchy-er

“Fuck me.”

The phrase ran through my head daily. Enough that I eventually stopped and asked why. Why is it always women who are meant to absorb discomfort, swallow dissatisfaction, and soften the edges of everyone else’s lives?

We’re told...

6 months ago
2

A Relational Affair

Once upon a time, there was a young girl who was deeply in love. Her life was full of abundance. Everything in her life appeared to be blooming toward a successful future. Completed her masters early, a corporate job secured post graduation...

6 months ago
3

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  • House of Casa Victor

    Philosophy, process, and the principles behind Casa Victor.

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