Reletter
Artwork for Numlock News

The best way to start your morning. Numlock celebrates great stories buried in the news that you won't find elsewhere. It's snappy, funny, and informative, plus it's ad-free. Try it out and see why thousands of people wake up to Numlock every single day.

Platform
Substack
PricingFreemiumPublishesDaily
Issues2408Founded8 years agoLast Issue6 days ago
Active

Read this Newsletter

numlock.com
Artwork for Numlock News

Latest Issues

Numlock News: June 4, 2026 • S'mores, Drake, Benzene

By Walt Hickey

S’mores

According to Hershey’s, $250 million of their 2025 annual revenue was attributable to people using their chocolate to make s’mores, up nine percent year over year. Hershey’s sees significant growth opport...

6 days ago
26

Numlock News: June 3, 2026 • Geomagnetic, Sargassum, Magellanic

By Walt Hickey

Broadway

Broadway shows producers have been angling to get state-level aid to continue well past the period of time where Broadway was on its back foot following the pandemic-era industry distress. The funding, N...

7 days ago
26

Numlock News: June 2, 2026 • Supernova, Comedian, Steam

By Walt Hickey

Roofs

A new analysis from Verisk found that the average cost of a roof replacement in the United States in 2025 was $17,631, up 33 percent year over year, and the average price of a roof repair was $4,699, up 25...

8 days ago
31

Numlock News: June 1, 2026 • Beyblades, Backrooms, Bibles

By Walt Hickey

Welcome back!

Backrooms

Backrooms, a horror movie from A24 that dives into the internet-famous aesthetic, made $81 million at the North American box office, a huge hit that follows yet another small-budget outsi...

9 days ago
32
1

Numlock Sunday: Karmela Padavic-Callaghan on Entangled States

By Walt Hickey

Welcome to the Numlock Sunday edition.

This week, I spoke with Karmela Padavic-Callaghan a physicist and journalist who is out with a new book, Entangled States: Life According to Quantum Physics.

It’s a great...

10 days ago
7
2

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Numlock News.

SubscribersEngagement83Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Numlock News ranks on Google, and how much search traffic it brings in.

Ranked Keywords885Monthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#72
Substack
/News(Free)
#82
Substack
/News(Paid)

Authors

The writers behind this newsletter.

  • Walter Hickey

    Walt writes Numlock News, as well as some other stuff. He's a data journalist who is obsessed with culture, society and fascinating numbers buried in the news.

  • Crystal Wang
  • Frequently Asked Questions

    How can I access the email archive for Numlock News?

    You can find recent issues that have been published by Numlock News on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Numlock News have?

    To see how many people subscribe to Numlock News, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Numlock News?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Numlock News as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Numlock News?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Numlock News using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Numlock News?

    Scroll up to where it says Related Newsletters to see other publications like Numlock News. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Numlock News?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.