The Off-Menu Newsletter
Elan MillerWriting about brand & differentiation in technology
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 93 | Founded | 4 years ago | Last Issue | 21 days ago |
| Active | |||||
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offmenu.substack.comLatest Issues
So you got copied. Now what?
Every few weeks (days?), someone copies someone else’s brand and the internet loses its mind. The timeline goes nuts, takes fly. But the conversation underneath is worth paying attention to, because it reveals something about what we think...
Sharing my signature AI framework
Most people use AI like a vending machine. They walk up, punch in a topic, and grab whatever falls out. “Write me a blog post about brand strategy.”
The inputs are generic, so the outputs are generic. The machine did exactly what it was t...
Brand as a Growth Exercise
We just launched Off-Menu’s new website. It’s the biggest evolution of Off-Menu since we started the studio. This post is all about the why.
“Is it time to rebrand?”
Founders ask me this like they’re asking a doctor if they need surge...
New product alert: The Personality Test for the AI-era
AI has found product-market fit, just not with marketers.
Engineers are using AI to ship code faster, automate workflows, build entire products in a weekend. The fit is obvious and the results speak for themselves.
But when marketers try...
Why design gets undervalued
Design is how you solve marketing and product problems, which sounds obvious until you realize most companies treat it like a separate thing entirely. It’s like hiring a chef to plate food someone else cooked. Sure, presentation matters, bu...
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