The Off-Menu Newsletter
Elan MillerWriting about brand & differentiation in technology
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 96 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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How To Survive The Great Tech Commoditization
Walk down the detergent aisle at Target and count how many brands promise “deep clean.” Now scroll the front page of Product Hunt and count how many AI companies promise “state-of-the-art performance on every benchmark.” Same energy.
CPG f...
The AI Psyop No One is Talking About
AI has gotten weirdly confrontational. Ask it for help with anything and it wants you to throw the first punch.
Me: "Write an intro for our rebrand announcement."
AI: "Here's the thing. Most companies are doing branding wrong." ...
Overpromising is loser behavior
I don’t know about y’all, but if I hear another AI pitch that starts with “we’ll 10x your entire operation with agents,” I'm going to scream.
We've been trained to tune these out. Few if any of these companies can deliver on the promises...
So you got copied. Now what?
Every few weeks (days?), someone copies someone else’s brand and the internet loses its mind. The timeline goes nuts, takes fly. But the conversation underneath is worth paying attention to, because it reveals something about what we think...
Sharing my signature AI framework
Most people use AI like a vending machine. They walk up, punch in a topic, and grab whatever falls out. “Write me a blog post about brand strategy.”
The inputs are generic, so the outputs are generic. The machine did exactly what it was t...
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